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What do talent buyers/agents really want in an EPK/ video

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We are getting ready to do our promo video for a modern country rock cover band , Does anyone know what agents and talent buyers really want to see ? Do they want the same kinda studio audio under some live / staged video ? Or a real quality live performance ? I guess what i'm saying is are they looking for something different ? What has brought you success in the recent past

Thanks

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My experience is they most want to see that same hackneyed band - lip - syncing - on - stage - but - pretty - obviously- not - really - live video but shot really well that just about every band has been doing for the last 10-15 years. At least that’s the minimum.

 

The bigger agents will send their bands to a videographer who will to essentially the same video for all the bands and make them all look basically the same. They aren’t really looking for much in the way of creativity or getting out of the box it seems.

 

If you’re going to give them something different it needs to really be a step above.

 

If you’re going to give them actual live video, the audio quality needs to be studio quality. Shot-using-your-phone isn’t going to work.

 

 

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My neighbor is a part owner of a local entertainment company.  They book bands, dancers, firework shows, casinos, festivals, for local and very large national events.   For bands, they want bands that look and act professional.   When performing, he said bands should smile, interact with the audience, and act like they are having a good time.  Looking sad, angry, or stone faced is not productive in getting first class gigs.  Good luck!

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well, I feel sorry for your friend since he is likely not working ATM, like the rest of us...

But a lot has to do with the kind of music...metal and punk bands are NEVER supposed to smile:wave:

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On 4/1/2020 at 10:07 PM, capitalist said:

My neighbor is a part owner of a local entertainment company.  They book bands, dancers, firework shows, casinos, festivals, for local and very large national events.   For bands, they want bands that look and act professional.   When performing, he said bands should smile, interact with the audience, and act like they are having a good time.  Looking sad, angry, or stone faced is not productive in getting first class gigs.  Good luck!

Many years ago, we were working for the biggest agent at the time in Miami, Walter B Walters. In his gruff voice he said, "Nobody wants to see a sober-faced musician."

My addition:

If you are having a good time performing, look like you are enjoying yourself. If you aren't having a good time performing, get a different job -- one with benefits. :D

Notes

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thank you for adding 'faced' to that😁

because no one, especially me, wants to see a drunk musician, either...and I've fired plenty over the years.

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On 4/7/2020 at 8:50 PM, daddymack said:

thank you for adding 'faced' to that😁

because no one, especially me, wants to see a drunk musician, either...and I've fired plenty over the years.

Early on I decided not to drink at all on or before the gig (except water, coffee, or tea). Anyone who drinks on the gig, can't be in my band.

Notes

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7 minutes ago, Notes_Norton said:

Early on I decided not to drink at all on or before the gig (except water, coffee, or tea). Anyone who drinks on the gig, can't be in my band.

Notes

That is my approach...I'm being paid to do a job, and to do it the best way I can, which is with all my faculties functioning...not slammed and sloppy...

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Just now, daddymack said:

That is my approach...I'm being paid to do a job, and to do it the best way I can, which is with all my faculties functioning...not slammed and sloppy...

Exactly. We need to be 100% there and 100% at capacity to do our jobs right!!

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to be fair, I did not always adhere to that way of thinking until I was in a band that was actually good enough to work the top notch places...then I realized what held back the other bands I was in, and some of that was me, partying when I should have been working.

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bean counters telling artists how to be artists is part of this issue as well...

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sadly, the bean counters, agents and club operators 'own the biz', so keeping them satisfied is an unfortunate reality...

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1 hour ago, daddymack said:

sadly, the bean counters, agents and club operators 'own the biz', so keeping them satisfied is an unfortunate reality...

understood first hand...  firefly (ripped off) music festival and it doesnt negate the FACT that it helps kill the industry...  not for nothing but every time i hear, “ hey man! you want to hear the latest by my “fill in the blank” tribute band?   i want to puke!   seriously, no thank you...  tired, overplayed, underdeveloped bs parading as “art”...  which it aint...  and was questionable to begin with, in most respects. and then... why cant we book any real gigs? we sound just like “journey” or whomever... note for note...   ummmmm.  maybe because i can sleep through your set and not miss a lick?  

and they own the “biz” so im still making my own niche...  the biz is dead...  time to switch gears or get left in the dust...  im going to stick to making my art... screw “the biz” and the art dicktaters...  i was doing fine until the virus, not following the roolz...   if im still kicking when the dust settles, i may have to adjust trajectory for timing... its not my reality, fortunately... my sponsor seems quite happy that i create without input from people without clues...   and something about being considered family as opposed to an employee...  not everyones reality is the same.  i am grateful. 

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2 hours ago, daddymack said:

so keeping them satisfied is an unfortunate reality...

i retract part of my statement... it is indeed a reality, but it is not everyones reality...  an unfortunate reality more aligned with my perception would be that of being poised to realize a profit of nearly 200g in the black,  and in just a little over 5 years into this adventure...  then watching the calendar dissolve due to matters beyond anyones control...   i still see this as a victory.  im just getting started.

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Posted (edited)

One club in town will not accept pre-recorded material. He tells me "it's a false representation of bands , 8 times out of 10 they can't reproduce live what they did in the studio"

 

Edited by Outkaster
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On 4/16/2020 at 10:18 AM, daddymack said:

sadly, the bean counters, agents and club operators 'own the biz', so keeping them satisfied is an unfortunate reality...

This has been a problem for the vast majority of musicians. Even Mozart, Beethoven, and Shostakovitch had to cater to their benefactors.

Of course there have always been those lucky enough to be able to do what they want to do and even buck current wisdom and succeed. But they are definitely the 'exception to the rule'.

I make my living doing music and nothing but music. I have to cater to the entertainment purchasers and the audiences if I want to find work next year. Don't get me wrong, I'm not complaining. I feel very fortunate to be able to make a living doing music and nothing but music.

Besides for that, I really enjoy playing music to my audiences. Not only do I simply enjoy playing, I also love pacing them so they are having a good time, and I definitely enjoy the love that comes back to me. The regulars are not like fans, but like extended family to me.

Other than those who work in a pit, symphony, or other musicians getting a W2 form at the end of the year, most of us are self-employed business people. I could be a great French chef, but if I open a restaurant in a proletariat town, I had better put hamburgers and fries, steak, or pizza on the menu. When you are in business for yourself, you have to know what your potential customers are wanting.

You can play for other musicians --- you can play for yourself --- and you can play for the general public. If you are good enough you will get the audience you asked for.

I've always chosen the general public, and since my first gig in junior high school, they have never let me down.

Insights and incites by Notes

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