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EDM Outpaces All other Streaming in 2015

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from BBC Newsbeat:


Electronic Dance Music has grown faster than any other genre in the world of streaming, industry figures show.According to the Official Charts Company and BPI (the UK recorded music industry trade association), audio streams are double what they were last year. It is thought acts like Disclosure and Years & Years along with heritage artists like The Prodigy and The Chemical Brothers are responsible for the trend. As well as sales, the survey shows general habits of dance fans. The research from January to October 2015 shows that UK acts now account for half of all dance music (albums, singles and streams) consumed in the UK for those 10 months. Radio 1 has just added some new names to its Residency dance music programmes such as producers Steve Angello, Oliver Heldens, Nina Kraviz, Dub Phizix & Strategy and Kode9 that are joining the team. The BPI says that house and garage music combined accounted for almost half (48%) of digital and physical singles sold in the first 10 months of 2015.

Mainstream dance music accounted for 38% of sales, drum & bass 5.7%, electronica 3.2%, rave/hard dance 2% and trance 1.5%. It is thought the sales of house music are reinforced by the recent chart success of David Zowie, Karen Harding and Philip George, who have all had hits this year. Streaming dance music is confirmed by new survey data from AudienceNet, which shows that seven in 10 fans are using Spotify, Deezer and Google Play to discover tracks. Major Lazer's Lean On has just been named the most streamed track of all time on Spotify, while one of the electronic group's founding members, Diplo, has just been announced as the most Shazamed artist of 2015.


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