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New Album from Avicii Uses Interactive Game for Marketing

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From the newswire:

 

It’s not often that an EDM artist is setting new trends when it comes to innovative marketing for major music releases, but then again, it isn’t often that Avicii releases an album. His sophomore effort got an upgrade with the reveal of an intricately designed, Instagram-fueled marketing campaign. Holding true to the LP’s name ‘Stories’, the Swede and his team have assembled a click-through interactive game via Instagram. It begins as such: ‘’After enslaving the human race Dr. Hush has banned all music and brainwashed the population into mindless zombies. You are Avicii and your mission is to infiltrate Dr. Hush’s broadcasting station, and play the last remaining song in the world to awaken the people…”

 

Follow this link if you are interested in trying it out: https://instagram.com/_lets_do_this_now/

 

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