Members Tomm Williams Posted April 26, 2013 Members Share Posted April 26, 2013 The longer I'm involved in SR, the more I've become convinced that traditional advertising methods don't really apply. When I first started, I took out ads in local papers and magazines which (ultimately) drew little to no response. Seems that word of mouth and a good relationship with numerous chambers of commerce have been the best pay off so far. I get frequent solicitations to take out all sorts of ads but it just has not proven to be effective...................at least not for me. Reputation does more than anything else I've seen. Not at all what a "normal" business would rely on. Link to comment Share on other sites More sharing options...
Members Axisplayer Posted April 26, 2013 Members Share Posted April 26, 2013 Another of my best relationships has been with the local tent/party rental service. They get some pretty large gigs during the nice weather and generally don't have a PA large enough to do the shows. Link to comment Share on other sites More sharing options...
Members Audiopile Posted April 27, 2013 Members Share Posted April 27, 2013 I'd say it takes 5 - 10 years (of doing good work) to get known... depending on the market. Link to comment Share on other sites More sharing options...
Members loco_p_man Posted April 27, 2013 Members Share Posted April 27, 2013 Tomm Williams wrote: The longer I'm involved in SR, the more I've become convinced that traditional advertising methods don't really apply. When I first started, I took out ads in local papers and magazines which (ultimately) drew little to no response. Seems that word of mouth and a good relationship with numerous chambers of commerce have been the best pay off so far. I get frequent solicitations to take out all sorts of ads but it just has not proven to be effective...................at least not for me. Reputation does more than anything else I've seen. Not at all what a "normal" business would rely on. "Normal" businesses - selling to consumers - might benefit from advertising....advertising is worth doing when there are a lot of potential users/consumers of your service and there is a reasonable chance that they will look at the advertising medium you choose. Most B2C companies are moving some or all of their spend to digital marketing so they can build a picture of the individual consumer and market to a segment of 1. (That's the theory, not many are doing it well today). Who is going to be buying your service ? My guess is a small number of people....you need to think about how you can reach those people at a time when they want to buy (or are starting to think about the need to do so).Word of mouth is always going to be the best and cheapest way to market. Something like 87% (I forget the exact percentage) will believe a claim made about a company from family/friends; 60% will believe an independent comment on a website from a total stranger; 18% will believe a claim made by the vendor/manufacturer. You only have to look at how reputations can be made or trashed on this forum to see this in action.So advertising is unlikely to be a good medium for you as it is a shotgun approach to marketing (spray and pray) and even if you do reach the right audience, your claims will be viewed with some scepticism.What is the right approach ? It depends. Link to comment Share on other sites More sharing options...
Members Unalaska Posted April 27, 2013 Members Share Posted April 27, 2013 Why advertise? The "end user" doesn't know or care. But those behind the scenes do. And yes, 5 or 10 years. Link to comment Share on other sites More sharing options...
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