Jump to content

I don't know how we're going to afford this...


Devi Ever

Recommended Posts

  • Replies 60
  • Created
  • Last Reply
  • Members

Devi,


Does the clean boost tend to make your sound really bright when engaged? The clip kind of suggests that it does. I'm using single coils so that kind of worries me a bit.

 

 

I would use the term "clearer" rather than brighter. It's not a treble boost by any means.

 

devi-

Link to comment
Share on other sites

  • Members

Hey Devi, is it possible to get the LED and the volume pot on the earlier version that was produced without one?

 

 

Yes. Turn around time on direct orders and mods is at about 1-2 months right now though, but yes. LED and Volume pot can be done on the earlier versions for $15 plus shipping.

 

devi-

Link to comment
Share on other sites

  • Members
Sweet jesus how in the world can I explain this in a few sentences. Well, we're pretty much making NO money on the Artifacts. From a business perspective I know a lot of people are laughing at me, but I'm betting people who buy our $35 will be more likely to buy a few of our $195 once they get a taste of the E13 sound. Also, I really feel that the boutique market is bloated as far as price goes and I want to make a statement. Lastly, I get the biggest joy in this business when people get good use out of my pedals, and the more, the merrier, so this opens up the market to people who might not normally buy boutique.


Ha ha. Long story short is, any pedal we sell has to be priced over $135 retail or we're really not making a good wage off the work due to parts cost, labor, overhead, retail cut. So, that's why the mini's are priced the way the are, and why we aren't making any money off the Artifacts (but aren't losing any either, thankfully to buying parts in bulk and a speedy manufacturing process).



:cool:

That is very cool of you man! I think you got a great thing goin on with these pedals. I definitley have to grab me a boost sometime soon.

:thu:

Link to comment
Share on other sites

  • Members

Hey Devi - You still workin on my Silver Crank from ToneFactor?

 

 

Ha ha, is that you? I was just about to email Brad and ask if he needed up to drop ship it. It's totally done, sitting right here, ready for mailing Monday. I'll ask Brad what he wants to do, maybe you can drop him a line too.

 

devi-

Link to comment
Share on other sites

  • Members

Hey Devi I was just wondering if those artifact pedals can be had here in Montreal? I bought some of your pedals at moog audio but unfortunately had to return them cause they had some issues. I was really dissapointed because when they worked correctly they were awesome. Very unique indeed(I had the tbd/sm w.pe laure bennet, sm lb, and vfm lb, all returned now unfortunately). I'm asking you because Moog is a bit of a hike for me. I'm very interested in the short decay fuzz. Thanks.

Link to comment
Share on other sites

  • Members

 

Ha ha. Long story short is, any pedal we sell has to be priced over $135 retail or we're really not making a good wage off the work due to parts cost, labor, overhead, retail cut. So, that's why the mini's are priced the way the are, and why we aren't making any money off the Artifacts (but aren't losing any either, thankfully to buying parts in bulk and a speedy manufacturing process).

 

 

So to make a profit off of the mini you need to charge $135, but you arent losing money buy charging $35 for the artifact ?

 

Please understand im not trying to be a troll, but would REALLY like to understand how some pedal builders come to figure their prices. I cant figure out why certain pedals cost SOOO much more then others, when it seems there is little difference in quality. Is it just a desirability issue (like Klon...etc)

 

Any input would be much appreciated.

Link to comment
Share on other sites

  • Members

 

So to make a profit off of the mini you need to charge $135, but you arent losing money buy charging $35 for the artifact ?


Please understand im not trying to be a troll, but would REALLY like to understand how some pedal builders come to figure their prices. I cant figure out why certain pedals cost SOOO much more then others, when it seems there is little difference in quality. Is it just a desirability issue (like Klon...etc)


Any input would be much appreciated.

 

 

Here's the run down.

 

Price of parts on a pedal, not ordering in bulk or directly from a parts manufacture runs around : $30-$50

 

Time to spray paint, drill, assemble, wire, and do all the work to finish the pedal can range from an hour to two hours or more (especially if you are taking your time). Then of course there's time for testing, fixing if there's something wrong, and final packing with instructions and such, then packing for shipping. Probably all in all each pedal is more like a two-three hour endeavor, especially if you have a complicated PCB, or a lot of wires to deal with.

 

So, say you want to make $10 an hour, that'd be $30 per pedal, which raises the price cost to $60-$80 per pedal (which is where'd we would be LOSING money if it weren't that I'm the one building the AR's, and I don't mind using my free time to do such things, and I consider it great advertising dollars spent in a way, because word of mouth is the best advertising in this game).

 

So, let's go with the $80 figure, because pedal makers don't want to just make $10 an hour, and most buy parts in bulk, so I think $80 is a good figure. From there, you want to sell to retailers, and of course retailers have to make their cut which is usually 30%, so you have the retail price set at $110 while selling the pedals to the dealer at $80, you get your $10+ an hour, the retailer gets there cut, and so it goes.

 

So, you may ask, why in the world aren't all boutique pedals sold at $110... well, the answer's real simple. People want to make a good living, and you can't make a great living at $10 an hour, especially if you have a family to feed, are looking to expand your business (you have to fund time for r&d, advertising, business management, and so much more on top of just building pedals to really be big and successful), or just want a life free of financial worries.

 

So there you go. Truth be told if it weren't for the fact that I consider the AR pedals an advertising investment, we truly would be losing money on them, or at least time. I think it's worth it though. :')

 

As far as how other people price their pedals... they just want to lead a life free of financial worries, and I don't blame them at all. People can bitch all they want about Klon's pricing and hype (I know I'm guilty of such things, but I'm a little wiser these days), but it's because of such things that the man behind that pedal is probably leading a pretty stress free life as far as making money goes.

 

devi-

Link to comment
Share on other sites

  • Members

Really interesting, I really appreciate that insight. So basically on with the artifacts, you are making money back to pay for parts, but all the labor in building the pedal your doing for nothing. I think that is pretty cool, and it is a good way to lure customers in. As soon as the new ones are up, im going to buy my first e13 pedal :wave:

I will say, I dont know I like seeing pedals selling for $250-$300 bucks that clearly arent that expensive to make, but if people are dumb enough to pay that much, there will always be people that will take advantage of that.

Link to comment
Share on other sites

  • Members

Really interesting, I really appreciate that insight. So basically on with the artifacts, you are making money back to pay for parts, but all the labor in building the pedal your doing for nothing. I think that is pretty cool, and it is a good way to lure customers in. As soon as the new ones are up, im going to buy my first e13 pedal
:wave:

I will say, I dont know I like seeing pedals selling for $250-$300 bucks that clearly arent that expensive to make, but if people are dumb enough to pay that much, there will always be people that will take advantage of that.

 

Awesome. :')

 

... and yeah, I agree that certain pedals seem ridiculously over priced, but it's kinda like the shoe market, people will buy into a name brand that has a certain reputation or hype, even if there is an inexpensive equivalent elsewhere.

 

I do want to clarify the point of expense in regards to research for new designs, expanding one's business, and advertising. $250-$300 might seem like a lot for a simple device, but if one wants to expand, a lot of money is required up front to do so (for instance, the extra money per pedal over $110 pays for the time it takes to design new effects, or deal with business management, or advertising and customer relations, which isn't time going back into manufacturing new pedals, thus money lost if it weren't for that cost being figured into the price per pedal before hand). Of course this obviously doesn't apply to someone like Klon (in which case the prerogative to live a financially worry free life, or to support a family comes into play), but definitely applies to someone like Zvex who is continually changing and expanding his business.

 

I guess in a nut shell I mean to say that when you include the a-formentioned extra business expenses, anything sold for under $200 in the boutique market is actually quite a deal.

 

Anyhow. Thanks for bringing up the subject. It actually helped me clear up a few ideas that had been swirling around in my subconscious for a while. :')

 

devi-

Link to comment
Share on other sites

  • Members
Ha ha, is that you? I was just about to email Brad and ask if he needed up to drop ship it. It's totally done, sitting right here, ready for mailing Monday. I'll ask Brad what he wants to do, maybe you can drop him a line too.


devi-



Yep that's me. :) You guys get together on it and just let me know about payment.

Link to comment
Share on other sites

  • Members

Awesome. :')


... and yeah, I agree that certain pedals seem ridiculously over priced, but it's kinda like the shoe market, people will buy into a name brand that has a certain reputation or hype, even if there is an inexpensive equivalent elsewhere.


I do want to clarify the point of expense in regards to research for new designs, expanding one's business, and advertising. $250-$300 might seem like a lot for a simple device, but if one wants to expand, a lot of money is required up front to do so (for instance, the extra money per pedal over $110 pays for the time it takes to design new effects, or deal with business management, or advertising and customer relations, which isn't time going back into manufacturing new pedals, thus money lost if it weren't for that cost being figured into the price per pedal before hand). Of course this obviously doesn't apply to someone like Klon (in which case the prerogative to live a financially worry free life, or to support a family comes into play), but definitely applies to someone like Zvex who is continually changing and expanding his business.


I guess in a nut shell I mean to say that when you include the a-formentioned extra business expenses, anything sold for under $200 in the boutique market is actually quite a deal.


Anyhow. Thanks for bringing up the subject. It actually helped me clear up a few ideas that had been swirling around in my subconscious for a while. :')


devi-

 

 

 

 

To expand upon what Devi said, while certain parts (like resistors) can be inexpensive, some circuits can require far more expensive parts, especially if you are using obsolete parts. Also, the complexity of the circuit varies the cost. And powdercoating/finishing the enclosure. And silkscreening. And drill bits. And having PCB's made. And buying boxes. Advertising. Keeping your bills paid. Labor. Knobs. R&D. Etc, etc, etc. Even if the "parts" to build a circuit board can be cheap, all the other things add up. As I'm sure Devi can tell you, by the time you've bought the parts, put in the labor, paid the advertising bills, etc...a builder is LUCKY if theyre clearing an average of $5-$8 per hour wages. Most of the time its less. Unless, of course, you're able to build up in the fashion of Zac Vex or Mike Fuller, but they started early, and therE are so many people building custom pedals these days...

 

GRINGO

Link to comment
Share on other sites

  • Members

 

Devi - Silver Crank has been paid for with Brad. Just wondering...is the Silver Crank based on any other E13 pedal and has it been turned into anything you are currently selling like the Rocket?

 

 

Cool, give me an email with your shipping address so I can get it out in the mail directly to you tomorrow : e13info@gmail.com

 

The Silver Crank (same as the 33 mini and AR 33, I'll refer to it as 33 from here on out) is the precursor to the Soda Meiser, Vintage Fuzz Master, Rocket, and Shoe Gazer.

 

Sonically it's most like the Soda Meiser with the SM's intensity all the way down, but even then it's a very different sound.

 

The 33 has a more gated decay and less disharmonic content than the Soda Meiser. It's a lot like a modern Little Big Muff with the gain all the way down, a more gated decay, and no EQ shaping.

 

Technically, the 33 circuit is the final transistor stage of the Soda Meiser, so it makes sense in a way that it's 1/3 less intense than the Soda Meiser at its lowest setting. :')

 

devi-

Link to comment
Share on other sites

  • Members

Cool, give me an email with your shipping address so I can get it out in the mail directly to you tomorrow :
e13info@gmail.com


The Silver Crank (same as the 33 mini and AR 33, I'll refer to it as 33 from here on out) is the precursor to the Soda Meiser, Vintage Fuzz Master, Rocket, and Shoe Gazer.


Sonically it's most like the Soda Meiser with the SM's intensity all the way down, but even then it's a very different sound.


The 33 has a more gated decay and less disharmonic content than the Soda Meiser. It's a lot like a modern Little Big Muff with the gain all the way down, a more gated decay, and no EQ shaping.


Technically, the 33 circuit is the final transistor stage of the Soda Meiser, so it makes sense in a way that it's 1/3 less intense than the Soda Meiser at its lowest setting. :')


devi-

 

Sounds very cool, can't wait to try it out. I think I shall like it as I liked the Moldy Peach so much. Just had to sell it cause of needing a volume knob. I guess it's safe to say I got the last Silver Crank ever built? :D

Link to comment
Share on other sites

Archived

This topic is now archived and is closed to further replies.


×
×
  • Create New...