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Sudden Page Removals on Facebook!!!


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Posted

 

Sudden Page Removals Threaten Facebook As Music Marketing Tool

This guest post from Moses Avalon originally appeared on his Moses Supposes blog. As a producer and engineer of Grammy award-winning artists, Moses earned several RIAA Platinum awards. He's also the author of two top selling music industry reference guides: Million Dollar Mistakes and Confessions of a Record Producer.


This week The Next Web.com posted a alarming story of how several prominent Facebook pages were deleted for unspecified copyright infringement complaints. The episode gave a rare window into the mind of Facebook, their polices and how easy the gift of a free fan-magnet can have serious hidden costs for artists.


How would you like to wake up one morning and check your Facebook page to see that you’ve gone from 10,000 fans– to zero? Scary? It could happen quite easily if someone was to complain that your page was infringing on their copyright. You may ask, wouldn’t the complainant need proof? No. In fact, according to the recent events re: the Ars Technica incident, you don’t even need a Facebook account.


One anonymous complaint is all it took to sentence several prominent Facebook fan pages to sleep with the fishes. These pages were allegedly posting infringing work and/or promotional links to copyrights they did not control. In the speed of a mouse-click, their fans, data, email logs and all evidence of their Facebook existence, vanished. Facebook didn’t specify what items were infringing or tell the creators of the removed pages who the complaints came from. Their accounts were just GONE, with no human to whom an appeal could be made.


Now, to artists this might seem like a bonanza. Facebook–an ISP–giving the heavy hammer against infringement to creators of content, but upon closer examination, all is not rosy.


If Facebook is going to take a zero-tolerance policy about alleged infringement, regardless of degree or investigation, artists could end up in a potentially worse situation than when ISPs turned a blind eye to copyright issues. How so?


MUSIC MUGGINGS


Not focused upon much in the main-stream media, is the fact that record labels and artists can have intense rivalries. Extreme cases are stories like the East Coast/West Coast beef of the rap world that took the lives of artists Biggie Smalls and Tu Pac, but many other animosities exist that are far more subtle.


Some famous songwriters, for example, disapprove of certain artists and enforce their own interpretation of the compulsory license and fair use provisions in the Copyright Act to shut down legal covers of their songs.


Many demos use un-cleared audio samples temporarily as well as bits of melodies, guitar riffs as part of the creative process. In fact, the artist development process is rife with corner-cutting infringements that are necessary to grease the wheels of progress. But, with Facebook as enforcers, every copyright-commando has a weapon that requires only a keyboard and a beef to road-block a developing product.

Acts, fighting over logo design or a group name in a territory, could use an anonymous complaint to suspend or completely remove their rival’s account.

A label, could agree to license a sample to another label for a test release, then “change their mind,” after its posted for review.

Authors of hits can object to a badly recorded versions of their “masterpiece.”

In each case, such content owners could bypass the expensive and slow legal process with an simple infringement complaint to Facebook, and instantly vaporize the many fans an emerging artist worked so hard to aggregate on the Social Network.


WHO IS IMMUNE?


No one. Most every form of pop-music uses melodies, samples, and components of previous sound recordings. It’s virtually unavoidable, especially if you’re producing rap, R&B pop or hip hop, where samples or a “collage”of tracks are a part of your creative process.


If removal of a fan page and all its valuable data is probable, with only an email-based appeal process, then more transparency is needed in the court of Facebook.


For a company that has built their $50 Billion dollar value on content submitted by emerging artists and average Joes (who do not understand intellectual property) a more precise method of determining the actionability of infringement accusations should be a priority.


Until that time relying on a Facebook account for street-cred or building a fan-base might be mistake. Many PR and marketing gurus have warned about this in the past, and the ones who have been using FaceBook as the tent-poll of their methods now know why. One PR friend of mine put it this way, “Everyone is rethinking the big blue F.”



 

 

ouch!

  • Moderators
Posted

Well, they are taking the 'err on the side of caution' approach, and I don't blame them.

[RANT]

'Average Joes' who post up uncleared/unlicensed material get zapped?

gee...sorry, but 'creativity' is not the only requisite in the big mean world.

BOO-freaking-HOO

Using someone else's IP for your 'creativity'?

Excuse me...how is that 'creative'?

The chance that mean-spirited people can use this as a 'weapon'?

Well guess what?

Then have your $#!+ together before you post up anything.

Done. Problem solved. Go cry to someone else. [/RANT]

  • Members
Posted

Speaking of which ,

 

This forum just recently got swiss cheesed , full of holes when Rudy exited ... Could someone fill me in on that one ?? Banned is one thing ; but ALL his post are disappeared !! What's with that ???

 

 

Really , If you don't want to say in the public electrons , could you fire a PM my way Daddymack ??

  • Moderators
Posted

Transparency, my good forumites...

 

It was not i who 'zapped' Rudy...

I do know he apparently erred in his judgement regarding a post in another forum, and someone with powers far greater than mine put the voodoo on him ;)

  • Members
Posted

 

 

 

 

While I feel no sympathy for those who leach off of the creativity of others, especially in an illegal fashion, you're missing the problem here, which is that totally innocent musicians can get screwed over by facebook's "delete now, don't bother asking questions later" policy. You could put up a completely original piece of work and some random jack ass could get you deleted. It's almost temping to do it to a ton of big artists so they go crawl up facebook's ass and make them consider being more careful.

  • Moderators
Posted

Facebook is obviously gun-shy (or scared of potential infringement lawsuits), and they likely figured it was better to shut off a potential problem page and piss off a user than to risk being sued. This, from the business standpoint, makes sense; however, from the customer satisfaction aspect, it could be a chink in their supposedly impervious armor. Their apparent mistake here, according to the article, is that there is no appeal process.

As the article did not offer any specific instances of 'totally innocent musicians' (assuming such a being is even possible ;) ) being persecuted, I am going to side with their 'slam it be fore we get slammed' approach. Facebook is a private enterprise, not public property, and I'm pretty sure that somewhere in the fine print of their user agreement their legal team managed to cover their butts with some wording which makes this activity acceptable.

 

Which doesn't make it right, or fair...but when was business ever about right or fair? This is really nothing more than another extension of the modern practice of vindictive jerks using the rules against the players...which has already choked our civil courts with frivolous lawsuits.

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