Members Robman2 Posted August 17, 2005 Members Posted August 17, 2005 It was bound to happen. I accept it honerably...and the content hook...Teens Do Web Stuff a lot..(paraphrased) was a real eye opener...( )
Members daklander Posted August 18, 2005 Members Posted August 18, 2005 I don't buy the visits ratio.
Members Anderton Posted August 18, 2005 Members Posted August 18, 2005 I've asked for more info on the methodology behind the stats. But one thing's for sure -- this site does a HUGE amount of traffic. Just ask the servers, and the people responsible for keeping them going/upgrading them!
Phil O'Keefe Posted August 18, 2005 Posted August 18, 2005 According to Alexa, HC is one of the top ten "music and audio" sites anywhere on the Internet insofar as traffic.
Phil O'Keefe Posted August 18, 2005 Posted August 18, 2005 And for those of us who are new moderators over here, and who thought things seemed a bit busier, check out this traffic comparison.
Members Duck King Posted August 18, 2005 Members Posted August 18, 2005 Originally posted by Robman2 It was bound to happen. I accept it honerably...and the content hook...Teens Do Web Stuff a lot..(paraphrased) was a real eye opener...( )
Members Eric Shea Posted August 18, 2005 Members Posted August 18, 2005 Howdy Gang, I sent the e-mail out. Let's call a spade a spade. It was a direct marketing piece to drive revenue to HC by getting "Music Industry" advertisers to look at HC as an "extremely" viable place for them to promote their products. Robman2, if you got it, you're in the industry, working for a manufacturer. As any "business", HC needs revenue to survive. Servers don't buy themselves and new software won't just magically show up. The intent is twofold: 1. Provide ad revenue from "relevant" sources. Because of the large traffic numbers we could sell to non-endemic advertisers like Levi's or the US Army. We felt it best to keep the advertising "relevant" to the content and offer the quality type of ads HC visitors would be interested in. I'm working hard to make sure the Fenders, Gibsons and Rolands of the world are here with you... 2. To "better" the site. Any decision we make is "carefully" scrutinized to make sure that we retain the un-bias autonomy of HC while "improving" the experience for the visitors. While you may see this as a tepid vindication that Craig is a profit source, I'll turn the heat on high... He is. It works like this: Craig and his tremendously hard working moderator staff (I won't be able to say that enough) are an extreme asset to the "HC Community" (wait and see some of the things they have planned). The business logic is less on short term gain, and heavy on long term rewards. If they're an asset to the community then more people will enjoy the HC experience. If more people enjoy the HC experience those numbers (daklander, these are actual server log file numbers "averaged" over 6 months...you don't have to
Members daklander Posted August 18, 2005 Members Posted August 18, 2005 Originally posted by Eric Shea If more people enjoy the HC experience those numbers (daklander, these are actual server log file numbers "averaged" over 6 months...you don't have to
Members Eric Shea Posted August 18, 2005 Members Posted August 18, 2005 I think the split is "here" in the forums. You take 4.4 million visits and say 1.7 million of them are unique, it speaks for a lot of daily return visitors -or- forum traffic It really says that a lot of those people like to come back, "often". It's a "community" which is what is so cool about HC.
Members Jeff da Weasel Posted August 18, 2005 Members Posted August 18, 2005 I also received Eric's solicitation (quite awhile before you, Rob... I must rate higher than a cable weenie). I think HC is a fine place to advertise. I don't know of any other musician-oriented site that gets as much focused traffic as this place. More of my clients are seemingly more open to online promotion now than they were a few years ago. While they may not be doing more print advertising, they're looking for the right vehicle to talk to the smart people who do indeed buy gear. That'd be y'all. And me! - Jeff
Members Robman2 Posted August 18, 2005 Author Members Posted August 18, 2005 Oh Jeff and Mr. Eric, I'm cool with it, some folks inferred during transistion week that the domain was some type of pool party... I implied UH UH, no way Jose', it is for profit and if it cannot be supported by outside activity, then the potential for captive CO-OP support, given the depth of inventory carried by the corporate umbrella, would transfer dollar wise, into this impression based click through format, versus the print bulk mail or in store POP expenditures... Jeff...cable weenies, ad weasals, all are welcome. Remember we do have the big boy cables if you need them. I did ask on the last sales trip (formidable Internet Retailer) about the connection corporately, to this site and potential drilling of their uniques....regarding adverts, banners etc and...the jury is still out. I applaude the digestion herein, and we can discuss rates if you wish Mr. Eric, although it's been about the same for and ad in MIX, EQ, GW and GP for some time. Thread based ads are not any cheaper. Rob
Members Robman2 Posted August 18, 2005 Author Members Posted August 18, 2005 Craigs numbers rock, and It's simple to say he rocked over there now over here...
Members Eric Shea Posted August 18, 2005 Members Posted August 18, 2005 Thread based ads are not any cheaper. How do you base your costs; on the dollar amount spent or on how many people you reach? If you base advertising costs on CPM and the quality or the targeted nature of the audience there's a huge difference. CPM (cost per mille - thousand) Mags = $35-40 or more. HC = $5 or less It would take an average magazine in our industry 10-30 months to deliver the number of impressions HC can in a month. Here's another example: 1 million magazine impressions = $40,000 (and I'm being kind) 1 million HC impressions = $5,000 A HC impression can have 3 panes of flash animation and an interactive component that will direct interested parties right to your for profit venture (better known as your web site ) with a simple left mouse click. We'll also track that for you and tell you exactly how many people we sent to your site. A magazine can't do any of that. Soooooooooooo, I would say thread based ads are much cheaper, reach a larger audience and they allow your marketing director to lay some real numbers on your CEO that help justify his existence. My previous gig was the Associate Publisher for Guitar Player and Bass Player Magazines. I like magazines. I in no way advocate them going away. I just think there's a tremendous advantage to online advertising... so does the rest of the world. Recent reports show online advertising spends surpassing television by 2010. ***this is a Brittanylips approved quote free post***
Members Robman2 Posted August 18, 2005 Author Members Posted August 18, 2005 My admonition is the up front cost, the monthly tote is about the same...and yes Albert M, and Jeff L, had explained the click thrpough's relative to their respective and well respected publications.... I hesitated at HC, because it was in my opinion, and at that time a rag tag, seat of the pants operation, no slight on the former head of state but, at the time, it simply didn't feel right. I am open to discussions and can get feedback from, some of the past and current advertisers, who are reseller dealers. And your opinion is? Thanks, Rob
Members Anderton Posted August 19, 2005 Members Posted August 19, 2005 Nothing personal, but Craig didn't do it. It was like that when he arrived. I interpreted the congratulations as relating to my moving here...y'know, "Congratulations, Craig, on finding a new home." One of the reasons I moved SSS here is because of Harmony Central's long history. I think I've been running into Wilson and Scott at trade shows since the accordian was introduced as a "new product." However, just because Harmony Central has gotten this far doesn't mean it can't go further. That's what's exciting about this gig -- the people behind the site are very interested in new ideas, new ways of disseminating information, and moving forward. I'll let Eric handle the part about advertising, but in terms of content, all I can say is -- stay tuned. There's much more to come.
Members Eric Shea Posted August 19, 2005 Members Posted August 19, 2005 and yes Albert M, and Jeff L, had explained the click thrpough's relative to their respective and well respected publications.... I am certain they did. After the Summer NAMM show most of the magazines have developed such a presentation. It's their job. They're both great guys and they both have great books... the monthly tote is about the same... I'll bet I have a monthly tote that will fit your lunch budget and deliver the same impressions (unless your talking about a guess at how many times you think people leaf through it once it hits the coffee table). Apples to Apples. (then we'll add the click through component, flash and GIF animation capabilities, hard numbers, weekly reports etc...) Nuff said. I'm gonna bow out now. I wanted to own up to the e-mail and explain a bit about what we do. I don't like to make the forum my playground for this type of business. I don't think there's too many people interested in this topic so, if you'd like to chat more, give me a call. My contact info is at the bottom of that "Teens Do Web Stuff a lot..." e-mail. (call my cell if it's today, I'm out of the office) Thanks for listening everyone. Cudos again to Craig and crew for helping make HC a well respected online presence. I can't wait to roll out all of the features we've been discussing.
Members Robman2 Posted August 19, 2005 Author Members Posted August 19, 2005 Eric, I knew these morsels two years ago and for we two...sure, I expected you or I to defer to button marked...the busines channel...right about now. Rob
Members Anderton Posted August 19, 2005 Members Posted August 19, 2005 Actually, I think some people will find the "behind the scenes" insights interesting.
Members Robman2 Posted August 19, 2005 Author Members Posted August 19, 2005 Thanks Craig... Did I ever tell you folks that I mailed Craig a letter, back when there were dinosaurs...asking him about parts for a springless Dan Electro reverb, stand alone unit? He actually took time and mailed me a reply and suggestions. Mr. A's been a Dr. O' gear extrordinaire for some time now.... He's so very :cool: ... Rob
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