cajunboy2k

That is not a half-bad idea. Problem is, there are really only two ways for this to happen: 1. A hobbyist just does it with no industry support. You would have to buy A LOT of gear for the show to be worth following, bleeding money in hopes of eventually finding a way to build it into enough of a success that it could be ad-supported. 2. Somebody with industry connections gets their hands of lots of free gear for evaluation. The problem there, of course, is guitarists will take you a little less seriously, because even if you're not a shill, you'll come off as one. And honestly, even somebody who doesn't set out to be a shallow pitch-man will be awfully tempted to give glowing reviews to Devi Ever fuzz boxes if Devi herself is sending free loaners and being nice to them. It's almost impossible to maintain objectivity once you have even the shallowest of working relationships with the people you are reviewing, which is why Consumer Reports never accepts free samples or demos of anything. I think the YouTube idea could work if, say, owners of the equipment being tested did the testing. Local online ads could be put out for free looking for folks to demo the gear that they own. Yes, there could be some hurdles, but I'm sure they could be overcame pretty quickly.