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Credible / sustainable online marketing?


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Well, if this forum hasn't died, I have a question about marketing online.

 

First and foremost I believe you have to know your goals. Heres mine:

 

1. I do this as a hobby. So I don't have time to do "media blitzes" and I don't care about getting "signed".

 

2. I don't care about the money. Some would be nice, but it's more important to me that I get heard than anything.

 

3. I want to get it out there beyond "make a CD and post about it on facebook".

 

4. I want it to be a reliable form of marketing rather than fad based, meaning I don't want to have to latch onto the next social or meta networking fad and add a bunch of people to have it fall flat and do it over again in 5 years.

 

Given that, what's out there that's reliable, that will get me to a wider audience and be more worth my time than hype marketing? is it worth setting up a Last FM page? Should I send to online radio stations etc?

 

My main goal here is sustainability.. Bueller? :wave:

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God only knows why this forum is fading out. It seems like quite a useful forum for the modern musician!

 

I would say that sadly most things are worth trying: Last.fm, MySpace, YouTube, Facebook, ReverbNation, Twitter etc. It's all about reaching out there and sadly learning a bit about internet marketing, social media marketing and guerilla/viral video marketing too. Like I've mentioned in posts on other sites, another site I am looking forward to using is Justjamit (Live music online) which I think will be an excellent way of locating a new online audience.

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  • 4 months later...
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you need to post your music on a site that has relevant users. think about where your audience would be looking for the sort of content you provide, and go there and give it to them! don't forget to tag everything you do (videos, posts etc) with your genre of music and your band (if applicable) name

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  • 1 year later...
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True, you need to put your music where there are actually people.  

 

I did a poll on facebook a few months ago asking people what FIRST turned them on to a new artist.  Overwhelmingly people answered "music video" over just mp3, pictures, bio, etc.

 

Even if you don't have a music video, you should have some stuff on youtube.

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  • 5 months later...
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You need to come up with a plan then start to work it. Adjust along the way when you see what is and what is not working. Promotion is the key, one of the best thing you can do is ofer a free download on one of your songs in exchange for their email address. This gets fans on your list and you can market to them so they get to know you, like you and buy your music.

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  • 11 months later...
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Honestly I think one of the most rewarding things you could do is get a 100 bulk CDs, burn them and give a promo copy to everyone you know. Friends, family, fellow musicians. I know its offline, but its reliable and meaningful. I still have people telling me they listen to my old promo CDs years later.

 

Other than that I have had the best luck with uploading to Torrent sites, blogging and YouTube. The key is using the Google AdWords tool to find search friendly terms and labeling all your content with that.

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  • 1 month later...

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