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Briliant viral marketing


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Hi,

 

I came across this story yesterday about a disgruntled musician having an issue with United Airlines breaking his guitar. He wrote a song about it, made a video, and posted it on YouTube. Within three days over a million views, loads of media press, and now he's getting bookings.

 

Unintentional, but brilliant.

 

http://www.theglobeandmail.com/news/technology/songwriter-overwhelmed-with-success-of-united-breaks-guitars/article1213060/

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Yeah, I saw that video already - it's making the rounds extremely quickly. To be honest, I didn't really think it was all that good. I wonder if we're now going to see a rash of YouTube videos about the DMV, or the IRS, or the slow cashiers at the local WalMart now.

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