Members timmit65 Posted July 2, 2012 Members Share Posted July 2, 2012 Avid Sells Consumer Audio, Video Divisions 07.02.2012 imgBurlington, MA (July 2, 2012) Link to comment Share on other sites More sharing options...
CMS Author MikeRivers Posted July 2, 2012 CMS Author Share Posted July 2, 2012 Makes sense to me. They sure don't need M-Audio any longer, and it's a better fit with Akai anyway. Link to comment Share on other sites More sharing options...
Members UstadKhanAli Posted July 2, 2012 Members Share Posted July 2, 2012 Best wishes to Gus!!!!!!! Link to comment Share on other sites More sharing options...
Members Anderton Posted July 2, 2012 Members Share Posted July 2, 2012 Presumably, people at either Avid or "the new M-Audio" are smart enough to recognize his value. Link to comment Share on other sites More sharing options...
Members blue2blue Posted July 2, 2012 Members Share Posted July 2, 2012 Avid, the company, has been on a downward capitalization spiral since even before the PT acquisition. Link to comment Share on other sites More sharing options...
Members saturn1 Posted July 2, 2012 Members Share Posted July 2, 2012 During 25 years in the video business, I have watched Avid acquire many companies and technologies that quickly fade into oblivion. This is about the best result M-Audio and the others could hope for. They have an opportunity to survive. Link to comment Share on other sites More sharing options...
Members Anderton Posted July 2, 2012 Members Share Posted July 2, 2012 This is about the best result M-Audio and the others could hope for. They have an opportunity to survive. Given that Alesis and Akai had both been given up for dead by the industry, I'd bet that Jack O'Donnell and crew will be able to resuscitate M-Audio as well. Link to comment Share on other sites More sharing options...
Members Ed A. Posted July 2, 2012 Members Share Posted July 2, 2012 It looks like Apple and Adobe video post-production software is undercutting Avid severely. Avid Media Composer still looks archaic even after the latest overhaul, compared to Premiere Pro and FCP. You can get Apple's FCP X, Motion and Compressor all for under $400, or get Adobe Premiere Pro, After Effects, Encore, Audition and SpeedGrade along with Photoshop, Dreamweaver, Illustrator plus much more from the Adobe Cloud Subscription for $30 a month. Avid's Media Composer sells for $2500 and it doesn't really do anything that the competition can't. No wonder Avid isn't doing so good. Link to comment Share on other sites More sharing options...
Members Jon Chappell Posted July 3, 2012 Members Share Posted July 3, 2012 , compared to Premiere Pro and FCP. You can get Apple's FCP X, Motion and Compressor all for under $400, or get Adobe Premiere Pro, After Effects, Encore, Audition and SpeedGrade along with Photoshop, Dreamweaver, Illustrator plus much more from the Adobe Cloud Subscription for $30 a month. Avid's Media Composer sells for $2500 and it doesn't really do anything that the competition can't. No wonder Avid isn't doing so good. Good insights, Ed A. I've wondered about this too, as AMC remains out of the reach of most video folks, except for those at the highest level of production, in editing houses with multi-stage workflows. It makes me wonder if Avid will now start to devote more attention to AMC, the way it did to Pro Tools, starting with version 7.4. There was a renewed approach and a flurry of upgrades--all good, all with the idea of being more inclusive, and all showing an awareness of the competitive landscape. Perhaps we'll see a similar renaissance with AMC, now that Avid has fewer product lines competing for its resources. Link to comment Share on other sites More sharing options...
Members dsc Posted July 3, 2012 Members Share Posted July 3, 2012 Any word how this will affect development for the newish Venom platform?Does the new company plan on continuing its development? Link to comment Share on other sites More sharing options...
Members UstadKhanAli Posted July 3, 2012 Members Share Posted July 3, 2012 Any word how this will affect development for the newish Venom platform?Does the new company plan on continuing its development? M-Audio is probably wondering the same thing right now. If it's selling well, which I believe it is, then it will probably continue being developed. Bear in mind that I'm guessing. Link to comment Share on other sites More sharing options...
Members DorothyFuldheim Posted July 3, 2012 Members Share Posted July 3, 2012 Any word how this will affect development for the newish Venom platform? Does the new company plan on continuing its development? I bet Taiho Yamada is really excited about working for Jack O'Donnell again. Or did Avid let him go a long time ago? Link to comment Share on other sites More sharing options...
Members Geoff Grace Posted July 3, 2012 Members Share Posted July 3, 2012 I imagine there will be a lot of restructuring under new ownership, making it hard for even insiders to know yet which products will survive and which will thrive in the new environment. There are a lot of factors to consider, including the bottom line, how well people work together, and the potential new ownership sees in each product. I'd bet it'll take time to sort it all out. Best, Geoff Link to comment Share on other sites More sharing options...
Members UstadKhanAli Posted July 3, 2012 Members Share Posted July 3, 2012 No doubt of that. Link to comment Share on other sites More sharing options...
Members Ed A. Posted July 3, 2012 Members Share Posted July 3, 2012 as AMC remains out of the reach of most video folks, except for those at the highest level of production, in editing houses with multi-stage workflows. It makes me wonder if Avid will now start to devote more attention to AMC, the way it did to Pro Tools, starting with version 7.4. Avid was AFAIK, the first with NLE for video about 20+ years ago. Their problem is that they still think it's 1992 and they can charge top dollar because they think they are the only player out there. Their problem parallels the video (and audio) industry in general. I know of editing and production houses that would charge $300 an hour way back, now they're lucky if they can get $90 an hour. They wouldn't have had a problem buying several $75,000+ Betacams back in the 80s or 90s, but they can't spend that kind of cash now. These places are either hemorrhaging money or they're totally out of business. That's what happens to inefficient companies that aren't flexible enough to change with the times. Link to comment Share on other sites More sharing options...
Members Anderton Posted July 3, 2012 Members Share Posted July 3, 2012 That's what happens to inefficient companies that aren't flexible enough to change with the times. Someone from Avid called me (companies like to pick my brain) and asked which company I thought presented the greatest challenge to Avid. My answer was "Avid." Link to comment Share on other sites More sharing options...
Members Ed A. Posted July 3, 2012 Members Share Posted July 3, 2012 Link to comment Share on other sites More sharing options...
Members UstadKhanAli Posted July 3, 2012 Members Share Posted July 3, 2012 Someone from Avid called me (companies like to pick my brain) and asked which company I thought presented the greatest challenge to Avid. My answer was "Avid." You know, I hope the person realizes that it's the truth. Link to comment Share on other sites More sharing options...
Members Lawrence Farr Posted July 3, 2012 Members Share Posted July 3, 2012 They know what the problem is. It's spelled put pretty clearly in last year's financial statement.... The rapid evolution of the media industry is changing our customers' needs, businesses and revenue models, and if we cannot anticipate or adapt quickly, our business will be harmed.The media industry has rapidly and dramatically transformed in the last five years and is continuing to do so as free content, minimal entry costs for creation and distribution, and the expansion of mobile devices have become prevalent. As a result, our traditional customers' needs, businesses and revenue models are changing, often in ways that deviate from our core strengths and traditional bases. If we cannot anticipate these changes or adapt to them quickly, our business will be harmed. Uh... their business has been harmed. Link to comment Share on other sites More sharing options...
Gus Lozada Posted July 4, 2012 Share Posted July 4, 2012 I am alive yet. Not sure if staying with AVID (pretty much, no) or what. I will sell tacos.Anyone wants tacos, authentic mexican style? Link to comment Share on other sites More sharing options...
Members UstadKhanAli Posted July 4, 2012 Members Share Posted July 4, 2012 Yes. Link to comment Share on other sites More sharing options...
Members Geoff Grace Posted July 4, 2012 Members Share Posted July 4, 2012 How about a tacos plug-in for salsa music? Best, Geoff Link to comment Share on other sites More sharing options...
Members Philter Posted July 4, 2012 Members Share Posted July 4, 2012 I imagine there will be a lot of restructuring under new ownership, making it hard for even insiders to know yet which products will survive and which will thrive in the new environment. There are a lot of factors to consider, including the bottom line, how well people work together, and the potential new ownership sees in each product. I'd bet it'll take time to sort it all out.Best,Geoff In my opinion that kind of uncertainty is bad for Avid customers and thus bad for Avid. Who will plunk down 5 figures on an AAX system when you don't even know if Avid will be around in a year? If their new high-end audio platform is a dud, they are in big trouble. And telegraphing this kind of instability makes it more likely that it will be a dud. Link to comment Share on other sites More sharing options...
CMS Author MikeRivers Posted July 4, 2012 CMS Author Share Posted July 4, 2012 I will sell tacos.Anyone wants tacos, authentic mexican style? Great idea! Come to DC. There aren't enough good taco trucks here since the food truck craze blossomed and now you can get sushi, lobster rolls, gourmet $12 sandwiches, quiche, and squid salads. It's much easier to deal with customers with real heartburn than customers who can't get a plug-in to work on their new Mac. You deserve a break from the rat race. Link to comment Share on other sites More sharing options...
Members elsongs Posted July 4, 2012 Members Share Posted July 4, 2012 I am alive yet. Not sure if staying with AVID (pretty much, no) or what. I will sell tacos. Anyone wants tacos, authentic mexican style? I do! But I can pretty much find them down the street Link to comment Share on other sites More sharing options...
Recommended Posts
Archived
This topic is now archived and is closed to further replies.