Conspiracy theories have become a booming business. One of my favorites is that NASA is surely hiding crucial data on alien contact. Well, I hate to burst any bubbles, but NASA would give anything to be able to make a case for aliens. They get a pretty small piece of the budget, and if NASA could find faces on Mars or evidence of buildings, you can bet their budget would go up astronomically. Yet people ignore logic and figure that if there’s no proof of little green men, then by golly, it's because somebody’s hiding it.
The music biz isn’t free of conspiracy theories either. One of my all-time favorites is when a representative of a major organization opined that the Japanese invented the Digital Audio Tape (DAT) format because they couldn’t make music, only copy it. Yessiree, I can just see a bunch of Japanese engineers getting together and saying “Gee, we Japanese have no native musical art forms, so let’s make something that will produce better copies of Bruce Springsteen.“ I think the reality is more that a bunch of people thought they could make money by producing a higher-quality version of the cassette.
In recent days, one of the most persistent and pervasive conspiracy theories is that companies withhold technology so they can come out with an update later on and sell a slightly improved version of something they’ve already sold you. Sounds plausible, doesn’t it? Well . . .
Maybe that could happen in a world without competition, but I can assure you that when a company comes up with a killer feature, they can’t wait to get it into the marketplace because of what they hope will be a competitive advantage.
The fact is that companies, like people, learn. Updates are usually course corrections, not planned events. The chances of a company coming up with a perfect product right out of the chute are about as remote as writing a hit song the first time you pick up a guitar. Over time, our music improves, and similarly, a company’s ability to make hipper products improves too. So, they introduce new products.
Conspiracy theories may be entertaining, but the truth is usually a lot more prosaic than the speculation. The same goes for music industry conspiracy theories. Sure, there are always exceptions; the whole JFK assassination just won’t go away, and companies sometimes do hold off on introducing new products if a lot of old ones remain to be sold. But even in the latter case, if the competition is too intense, companies will introduce something even if it makes their dealers unhappy because they have to blow out earlier models at bargain prices.
There’s no conspiracy, folks. Just companies that want to stay in business, and believe that introducing more features periodically is a way to promote that. But in any event, all this conspiracy talk has showed me one thing for sure: I want the Roswell Chamber of Commerce to handle the PR for my next album. They really know what they’re doing! —Craig Anderton
by Craig Anderton
Really, how much of a DAW can you get for $150? Let's find out . . .
by Craig Anderton
by Jon Chappell
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|Korg MicroKorg XL+ Now Available
Korg's latest iteration of the popular MicroKorg analog synth, the new MicroKorg XL+, is now available in stores in the U.S. It contains a reimagined palette of analog-modeled sounds, plus new dedicated PCM for Korg's SGProX piano.
|Port City Amps “Orleans” Bass Preamp
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|Osiamo Releases New Mooer Micro Effect Pedals
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|Premier Piano Course: Technique Book 4 Released by Alfred Music Publishing
Perfect as a supplement for advancing piano students, Technique Book 4 continues and expands on the technical tools and artistic skills learned in Technique books 1A – 3.
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