But it's not just that the elevated chatter is a sideshow of bandwidth waste
PreSonus held the second annual PreSonuSphere User’s Conference in Baton Rouge, Louisiana (nice place, by the way!) on September 28 and 29, 2012. As a presenter, when I walked in one of the organizers said “I hope you’re ready for big audiences. I think it’s going to be bigger than last year—the attendance might even double.” Well, he was wrong; it was nearly triple, with 481 attendees.
I talked a bit about last year’s event in issue #145, and if you saw that article, you know my takeaway was extremely positive. Second-year events are dicey—there’s always the danger of a “sophomore slump”—but once again, the company pulled it off. And if you want to know why, just look at the picture: PreSonuSphere was all about music.
Sure, it was PreSonus-centric in the sense that workshops and clinics used PreSonus gear, but the primary goal was a two-way street where users could learn more about how to apply their gear, and PreSonus could learn more about their users. Although I’ve always joked that the typical PreSonus focus group is an employee saying “Hey, I have a gig tonight, it would be really cool if there was a box that could...,” it seems not only is that actually pretty close to the truth, but for the company, PreSonuSphere was one giant, celebratory focus group-meets-party.
Though that’s all cool, there’s definitely more to the story. As I looked out over the audience and talked to several of the PreSonus execs, I realized that the takeaway from this year's event was something considerably more important, and potentially far more earth-shaking for musicians, than anything that happened at the event itself.
Web browser bookmarks are great because they offer you a direct link—a wormhole, as it were—to your favorite forum. By clicking a bookmark embedded in your browser's toolbar, you can bypass the home, or landing, page of the HC Forums. If you're a keyboard player, it makes sense to be just a single click away from the HC forum called Keys, Synths & Samplers. Hey, we know you're busy, and we don't mind your taking the shortest path to your fave forum.
But since you can only learn what you don't know, every now and then take the time to scan HC's Forum Home Page.