
Originally Posted by
abzurd
Looking at Farmington on a map are you trying to get a headliner with enough pull to get folks from Spokane? I'm just not seeing much population around otherwise.
Thank you. This is what I was hoping for:
1) Questioning any and everything that I think I have in place, and:
2) Bring to my attention those details that I haven't thought of.
In answer to your two questions above:
1) The headliner I've hired is arguably one of the top 3 party bands/festival draw acts between the Cascades and Rockies. Absolute ringers (I figure anything worth doing is generally worth doing right.)
2) Pulling from the Spokane metro area: That's somewhat "easy". Our town's location and anbience is one of those places that those urbanites seem to look forward to driving "to" rather than away from... if any reason is seeming apparent to drive (or ride) here beyond "it's just another day"... and even at that: "it's just another day"... we get quite a bit of foot traffic through the town... problem is, they generally go "through the town". We're hoping we can give those urbanites a reason to actually stop here and take it in.

Originally Posted by
abzurd
2 things I'd do before investing too much into things would be:
1 - Do some research on other festivals and civic events in some nearby small towns and see what they usually draw for a crowd. If you can't find any or have had several "come and go" over the years, that's a red flag. I'm assuming you may have already done that as part of the justification for the event.
2 - Make darn sure nobody else in the region is having a festival, fair, etc on the days of your event as you'll need all the draw you can get.
Town festivals seemingly do very well in this area. I've been working local town festivals for most of the past 30+ years... and my perspective from stage or behind a mix console suggested to me that "why wouldn't every town in this area do this?" Hence, that part of my inspiration for kicking off a similar festival in my home town. Why not throw a party where a lot of folks come and enjoy themselves, and those putting up the bucks to make it happen generally get their nut back, and some (or a lot) extra is generated and is generally donated to a good/very needing cause... and generally goes a long ways in these small communities? Why not?

Originally Posted by
abzurd
2 - Make darn sure nobody else in the region is having a festival, fair, etc on the days of your event as you'll need all the draw you can get.
It's a dead weekend in the regional area... I checked... which was part of the reason why the lightblub went off in my head to spearhead this idea: Why not? Nobody else in the area has anything going on, and it's historically one of the most perfect weekends (weather wise) of the whole year. Why not?