Another press release that I just received and thought I'd pass along. I find it interesting that we're seeing additional trade shows added - If you had asked me two years ago, I would have told you that I thought that we'd be seeing fewer shows, and maybe some physical trade shows being replaced by virtual shows online. Maybe that conjecture was totally off-base... :idk:
It's also interesting to see NAMM and Messe collaborating.
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Messe Frankfurt and NAMM to Launch New Russian Trade Shows in May 2012
Organizations become equal partners in new venture designed to grow new markets and benefit professional development and music education in the region
Carlsbad, CA, April 6, 2011—Frankfurt, Germany, April 6, 2011—Messe Frankfurt, producers of the International Musikmesse, Music China, Prolight + Sound, and Prolight + Sound Shanghai, and NAMM, producer of the NAMM Show and Summer NAMM, announced today that they will be
co-producing new shows in Russia in May of 2012. The new shows will be called NAMM
Musikmesse Russia and Prolight + Sound NAMM Russia and will take place in Moscow's
Expo Centre from 16 to 19 May 2012.
NAMM Musikmesse Russia will focus on the musical instrument sector. And the Prolight +
Sound NAMM show will concurrently represent event technology – a combination that
has been highly successful in Frankfurt. Musikmesse, which reflects the musical
instrument sector, and Prolight + Sound, which presents the world of event technology,
take place concurrently at Frankfurt Fair and Exhibition Centre every year, and offer a
variety of synergies for exhibitors and visitors. Moreover, many products are also used in
both the amateur and professional fields. Naturally, visitors to one fair can also attend
the other.
Both partners have many years of experience in organizing fairs for the musical
instrument, pro audio and entertainment technology sectors. And NAMM and Messe
Frankfurt have been successfully cooperating on the Music China show in Shanghai
since 2006.
The Russian musical market is potentially the largest in Europe, characterized by the
large population of around 145 million people, developed musical culture and
sustainable growth trends over the last years. The volume of the Russian musical
instruments and technologies market is estimated at 600 million Euro (2008).
“With its events in Frankfurt and Shanghai, Messe Frankfurt has vast experience of the
industries concerned and in the organisation of fairs and exhibitions. Moreover, Messe
Frankfurt has an extremely good international network, which provides a solid base for
the expansion of our activities. Thanks to our expertise and our new partnership, we can
offer exhibitors of the musical-instrument and event technology sectors outstanding
opportunities for presenting their products and services around the world. We are
particularly pleased that NAMM is a partner with equally good knowledge of the
markets. The resulting partnership of equals will generate a multiplicity of positive effects
for the musical-instrument and event-technology sectors in the CIS and the adjoining
countries”, said Cordelia von Gymnich, Vice President Messe Frankfurt, Entertainment/
Media & Creation.
"NAMM and Messe Frankfurt working together to open up the Russian, Eastern European
and the Baltic States markets is a good thing for the global industry," said Joe Lamond,
president and CEO, NAMM. "As partners with Messe Frankfurt in this new venture, we
look forward to serving our global NAMM membership by increasing the size of the
market and helping more people there experience the enjoyment and many proven
benefits of playing music."
You will find further information on the websites of the Musikmesse at
www.musikmesse.com and NAMM at
www.namm.org.
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"It shouldn't be expected that people are necessarily doing what they appear to be doing on records."
- Sir George Martin,
All You Need Is Ears
"The music business will be revitalized by musicians, not the labels or Live Nation. When the musicians decide to put music first, instead of money, the public will flock to the fruits and the scene will be healthy again."
- Bob Lefsetz,
The Lefsetz Letter
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