03-07-2010 04:36 PM
I think there's a lot to this.
I have to wonder if songs with Autotuned vocals just test better in focus groups because they sound more modern.
Although by this point, a LOT of fans of current pop and rock know that things are AutoTuned, as evidenced by the thousands of musicblogs and mainstream newspaper and magazine articles that reference this with the automatic assumption that the reader already knows what it means to autotune something. But yeah, I believe a lot of music fans perceive this as sounding "modern".
On the opposite end, a layperson might not know that it's Autotune making a vocal sound slick and modern, but they will know that it sounds slick and modern.
03-07-2010 10:04 PM
03-09-2010 01:23 AM
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