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Super Contributor
mstreck
Posts: 4,436
Registered: ‎07-17-2005

Maximizing cash sales with a small crowd

Any tips on making those registers ring when the crowd is smaller than expected?

My cover band

HARD WORK BEATS TALENT WHEN TALENT DOESN'T WORK HARD
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Super Contributor
SpaceNorman
Posts: 4,166
Registered: ‎03-04-2007

Re: Maximizing cash sales with a small crowd

We make a conscious effort to bump up our crowd interaction when we're dealing with a small crowd.  When a joint it packed - the crowd has a life of it's own - and we're focused on keeping the dance floor going non-stop.  That means we've got little time for between song banter, breaks are a tad shorter, etc.  

When we're facing a smaller crowd - we try to be a lot more personable.   Between song banter feels more appropriate.  We take a little more time to joke amongst ourselves and with individuals in the crowd - and in the process let our personalities come through a little more (as compared to when we're playing to a packed house and are focused on being a musical machine pumping out non-stop dance material).   Everybody in the band makes a point of stopping by tables and talking to folks.   I think our focus on being "personable" when we're facing a smaller crowd goes a long way in keeping people interested and engaged.   Folks who are interested and engaged tend to stay for an extra drink or two .....

The SpaceNorman
www.facebook.com/SuperstarsOfRock

Gig Rig
Keyboards and Tone Generators: Yamaha CP300, Kronos 88, Roland AX Synth, Motif ES Rack,
Keyboard Rack: Samson SM10 Line Mixer, Motu MIDIExpressXT MIDI Interface, Shure PSM200 IEM system, M-Audio Wireless MIDI, Live Wires IEM ear buds, iPad w\OnSong.
Stage Amplification: Stereo via 2 Yamaha DSR112s
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Super Contributor
Posts: 1,214
Registered: ‎12-28-2006

Re: Maximizing cash sales with a small crowd

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Super Contributor
mstreck
Posts: 4,436
Registered: ‎07-17-2005

Re: Maximizing cash sales with a small crowd


joshmac wrote:

what exactly are you trying to sell? 


Whatever the bar is selling.

My cover band

HARD WORK BEATS TALENT WHEN TALENT DOESN'T WORK HARD
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Super Contributor
Potts
Posts: 2,744
Registered: ‎05-01-2012

Re: Maximizing cash sales with a small crowd


SpaceNorman wrote:

We make a conscious effort to bump up our crowd interaction when we're dealing with a small crowd.  When a joint it packed - the crowd has a life of it's own - and we're focused on keeping the dance floor going non-stop.  That means we've got little time for between song banter, breaks are a tad shorter, etc.  

When we're facing a smaller crowd - we try to be a lot more personable.   Between song banter feels more appropriate.  We take a little more time to joke amongst ourselves and with individuals in the crowd - and in the process let our personalities come through a little more (as compared to when we're playing to a packed house and are focused on being a musical machine pumping out non-stop dance material).   Everybody in the band makes a point of stopping by tables and talking to folks.   I think our focus on being "personable" when we're facing a smaller crowd goes a long way in keeping people interested and engaged.   Folks who are interested and engaged tend to stay for an extra drink or two .....


 

That right there is a great post! Great advice man!

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Super Contributor
Shaster
Posts: 2,909
Registered: ‎04-30-2008

Re: Maximizing cash sales with a small crowd

[ Edited ]

SpaceNorman wrote:

We make a conscious effort to bump up our crowd interaction when we're dealing with a small crowd.  When a joint it packed - the crowd has a life of it's own - and we're focused on keeping the dance floor going non-stop.  That means we've got little time for between song banter, breaks are a tad shorter, etc.  

When we're facing a smaller crowd - we try to be a lot more personable.   Between song banter feels more appropriate.  We take a little more time to joke amongst ourselves and with individuals in the crowd - and in the process let our personalities come through a little more (as compared to when we're playing to a packed house and are focused on being a musical machine pumping out non-stop dance material).   Everybody in the band makes a point of stopping by tables and talking to folks.   I think our focus on being "personable" when we're facing a smaller crowd goes a long way in keeping people interested and engaged.   Folks who are interested and engaged tend to stay for an extra drink or two .....


Sounds about right to me, although there gets to be a fine line between being a liquor rep and a musician. I know years ago I used to cross that line and probably promoted drinking too much. But as per above, you can keep people engaged without pouring tequila down their throats!

Carrying an LS608 down the stairs, a woman says to me "can you call me a cab, I'm not having any luck" ... got to stop dressing like a doorman.
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Super Contributor
SpaceNorman
Posts: 4,166
Registered: ‎03-04-2007

Re: Maximizing cash sales with a small crowd

Shaster wrote:

....there gets to be a fine line between being a liquor rep and a musician. I know years ago I used to cross that line and probably promoted drinking too much. But as per above, you can keep people engaged without pouring tequila down their throats!


There's truth to your observation.   I don't like when bands that incessently make drinking references all night long - it simply strikes me as the easy approach.  I'm certainly not opposed to drinking - but prefer it to be incorporated into the conversation a bit more subtly. 

The SpaceNorman
www.facebook.com/SuperstarsOfRock

Gig Rig
Keyboards and Tone Generators: Yamaha CP300, Kronos 88, Roland AX Synth, Motif ES Rack,
Keyboard Rack: Samson SM10 Line Mixer, Motu MIDIExpressXT MIDI Interface, Shure PSM200 IEM system, M-Audio Wireless MIDI, Live Wires IEM ear buds, iPad w\OnSong.
Stage Amplification: Stereo via 2 Yamaha DSR112s
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Super Contributor
WynnD
Posts: 7,732
Registered: ‎12-10-2006

Re: Maximizing cash sales with a small crowd

Be a little careful about jokes onstage. The in jokes that the band gets look stupid to an audience.
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Super Contributor
Potts
Posts: 2,744
Registered: ‎05-01-2012

Re: Maximizing cash sales with a small crowd

LOL... I went to a comedy club tonight and the guy said real seriously, "Make sure you take care of your servers tonight. Two have a drug problem and one's a minority."
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Trusted Contributor
guido61
Posts: 28,325
Registered: ‎12-09-2001

Re: Maximizing cash sales with a small crowd

I buy myself more drinks.
--David

FOR SALE: DBX Driverack PX; DBX 231 EQ; Behringer Racktuner; Rane SAC 22 crossover; Alesis D4 drum module; Line 6 Pod Pro rackmount.

Band website: http://www.JumpStartYourParty.com
http://www.gigmasters.com/Rock/Jump-Start/

Stage gear: Korg Kronos, Yamaha Motif, M-Audio Venom, Neo Ventilator, Digitech GSP-1101, Fender Stratocaster, Takamine Eg544SC, Samson SM10 line mixer, Alesis Picoverb, Samson Airline 77 Wireless, APC Smart-UPS SC 450VA
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Super Contributor
mstreck
Posts: 4,436
Registered: ‎07-17-2005

Re: Maximizing cash sales with a small crowd


Shaster wrote:

Sounds about right to me, although there gets to be a fine line between being a liquor rep and a musician. I know years ago I used to cross that line and probably promoted drinking too much. But as per above, you can keep people engaged without pouring tequila down their throats!


Well, yeah... that's the thing. We *are* there to help the venue make money. We don't want every patron to chug a bottle of Jack Daniel's, but we do want them to drink enough so the venue will view us as "profitable".

 

My cover band

HARD WORK BEATS TALENT WHEN TALENT DOESN'T WORK HARD
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Super Contributor
mstreck
Posts: 4,436
Registered: ‎07-17-2005

Re: Maximizing cash sales with a small crowd


guido61 wrote:
I buy myself more drinks.

I fall into that trap waaaayyyyyyy too many times!

 

My cover band

HARD WORK BEATS TALENT WHEN TALENT DOESN'T WORK HARD
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Super Contributor
jeff42
Posts: 4,389
Registered: ‎01-23-2009

Re: Maximizing cash sales with a small crowd

[ Edited ]

mstreck wrote:



Well, yeah... that's the thing. We *are* there to help the venue make money. We don't want every patron to chug a bottle of Jack Daniel's, but we do want them to drink enough so the venue will view us as "profitable".

 


And in a way I think you must to a certain extent. If your crowd comes and sips water all night you will not have a happy owner. Like I tell the crowd... We are fueled by booze and you should be too! LOL 

I mentioned this in a thread back in the summer when we played a bike night/patio party at a restaurant...

The owner was WAY more pleased with us cuz although our crowd was smaller than the blues band he had the week before our crowd came and had dinner, drinks and stayed till the end...

Blues Band's crowd came, had one or two beers (whatever was on special) and went home halfway through the show. 

So who do you think got a call last week for one Wednesday a month when the outside patio opens (late May-Mid September)?

Us. Cuz our crowd may be smaller but they spend. 

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Moderator
Lee Knight
Posts: 20,361
Registered: ‎07-13-2005

Re: Maximizing cash sales with a small crowd

[ Edited ]

The very fact that bars have neon signs with beer names they sell, and tri-fold cardboard adverts on each table for specialty drinks... none of that is "pouring tequila down their throats".  It is the bar marketing their product. Without that, they die.

 

And that's what a band has been hired to do as well. We've all been in that band that has partied hard and the crowd follows. That is your choice if that is a path you want to follow today. It does work and is a lot of fun and who knows, might earn you a barstool in hell, who knows... but...

 

...simple marketing of the product is very effective. Keeping the "product" in the eyes of the consumer. A consistent raising of your glass, a mention like, "I'm going to need to buy john a beer after that solo. Man you were smokin'". Simply keeping the product in the buying public's minds is really the job at hand.

 

Have a round sent up to the band. Pause and toast.

Don't just sing happy birthday but toast happy birthday

The band buys a drink for a silly dancer and makes a big deal

The front person takes a dramatic swig and responds, "Oh... yes. Thank you lord."

 

Just keeping the focus on the wares the house sells, keeping it in the minds of its buyers, that's the gig.

“The truth is the whole.”

- Georg Wilhelm Friedrich Hegel

"It is easier to discover a deficiency in individuals, in states, and in Providence (and in pop songs), than to see their real import and value."

- Georg Wilhelm Friedrich Hegel
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Super Contributor
heath_eld
Posts: 978
Registered: ‎12-10-2007

Re: Maximizing cash sales with a small crowd

Yeah. You just gotta do that, in my opinion without being tacky. As someone mentioned early if the band keeps mentioning "buy a drink, buy a beer" all night it gets boring (and i dont know if it actually sells any). But we all realise thats the business the bar is in. 

I know for me as a "sorta" muso, if i go see a band (much less common now i have a baby) i make sure i buy a drink or two even if i'm not up to party... i just see it as a vote for live music. 

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Super Contributor
55fmj
Posts: 347
Registered: ‎10-29-2009

Re: Maximizing cash sales with a small crowd


Lee Knight wrote:

The very fact that bars have neon signs with beer names they sell, and tri-fold cardboard adverts on each table for specialty drinks... none of that is "pouring tequila down their throats".  It is the bar marketing their product. Without that, they die.

 

And that's what a band has been hired to do as well. We've all been in that band that has partied hard and the crowd follows. That is your choice if that is a path you want to follow today. It does work and is a lot of fun and who knows, might earn you a barstool in hell, who knows... but...

 

...simple marketing of the product is very effective. Keeping the "product" in the eyes of the consumer. A consistent raising of your glass, a mention like, "I'm going to need to buy john a beer after that solo. Man you were smokin'". Simply keeping the product in the buying public's minds is really the job at hand.

 

Have a round sent up to the band. Pause and toast.

Don't just sing happy birthday but toast happy birthday

The band buys a drink for a silly dancer and makes a big deal

The front person takes a dramatic swig and responds, "Oh... yes. Thank you lord."

 

Just keeping the focus on the wares the house sells, keeping it in the minds of its buyers, that's the gig.


This exactly .....

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