Kevin Zambrana, President of Zambrana Productions, has been making records for 30 years, and for the last 10 of those he has branched out into live concert production, artist management, live sound, lighting, staging, backline and pro audio equipment rental, reflecting the diversity of the emerging new business model in the music industry. Zambrana has also produced and done sound for live events at Madison Square Garden, Radio City Music Hall, the Beacon Theater, the Copacabana and other major venues, with artists including Tito Puente, Mark Anthony, the Temptations, Ne-Yo, Cyndi Lauper and Joss Stone. "You have to be able to do it all," says Zambrana. Recently, Zambrana turned to Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users. "That's why I love working with GC Pro, because they have it all." Michael Yorky, Account Manager at the New York location of GC Pro, arranged the sale of an array of recording and live sound equipment, starting with the centerpiece of Zambrana's recording studio, an SSL AWS900+ SE with Awsomation. Working with GC Pro colleagues Niyi Adelekan and Angelo Vasquez, they put together a comprehensive package that also includes three Focusrite ISA828 8-channel mic pre's, a Digidesign¿¿ Pro Tools HD3 system, an Apple Mac¿¿ Pro Quad Core computer with an Apple 23-Inch Cinema Display HD flat panel monitor, the Waves Diamond TDM bundle, a Yamaha M7CL 48 48-channel live sound mixing console with a Yamaha MBM7CL meter bridge and a Roland Fantom-G8 88 keyboard workstation, as well as Ampeg and VOX guitar and bass amplifiers, and flight cases for touring. "The fact that Michael was able to give me a single source for both pro audio equipment and musical instrument gear really tells the story," says Zambrana, who has known Yorky for 25 years. In fact, he points out that when he decided to add a live sound component to his production company, Zambrana, an analog enthusiast for most of his career, needed to get up to speed on digital audio technology. "Michael led me into the world of digital," he says. "GC Pro has all these incredible resources. My business is designed to be full service, so I need a company like GC Pro that can back me up on any of the things that I do."