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Ernie ball to send 15 guitarists on a once-in-a-lifetime trip to experience clapton up close and personal

Grand prize includes VIP access to his private rehearsal, backstage meet-and-greet with the master, tickets to london's royal albert hall performance and free flight/hotel package. ErnieBball also launches Eric Clapton golden pick contest offering over $100,000 in instant-win prizes exclusively through guitar center, the world's largest music instrument retailer.

Ernie Ball Inc. today announced Ernie Ball Presents Experience Clapton and the Ernie Ball Eric Clapton Golden Pick, giving Ernie Ball customers nationwide a rare opportunity to meet Eric Clapton in London or win one of thousands of exciting prizes instantly. Fifteen grand prize winners will get unparalleled access to Eric Clapton's private rehearsal, an exclusive meet and greet and a ticket to see Clapton live at the Royal Albert Hall in London. The London show is the climax of Clapton's UK tour in support of his 19th studio album, Clapton.

Each and every pack of Ernie Ball electric and acoustic guitar strings purchased at Guitar Center between February 1st and April 30th will give a guitarist the chance to win one of the 15 grand prizes to Experience Clapton in London, simply by visiting www.ernieball.com/ericclapton and entering the unique code provided inside the package. Select packs will also include one of 5 color-coded, instant-winning Eric Clapton guitar picks. Each pick is redeemable for one of thousands of exclusive prizes including free Music Man guitars, VIP trips to the 2012 winter NAMM show and Guitar Center gift cards, depending on the pick's color.

Eric Clapton has been playing Ernie Ball strings for nearly 50 years, said Brian Ball of Ernie Ball. He is a true guitar legend and a close friend of the Ernie Ball family. We're thrilled that Ernie Ball and Eric are able to provide our loyal customers with an unparalleled opportunity to experience one of the world's great guitarists, Eric Clapton, like never before.

15 Experience Clapton Grand Prize Packages Include: 

  • Round-Trip Flight & Hotel Accommodations To London, England.  
  • Once in A Lifetime Access to Attend Eric's Private Rehearsal.  
  • Meet & Greet with Eric Clapton at the Royal Albert Hall.  
  • A Ticket to Clapton's Royal Albert Hall Concert. 

Eric Clapton Picks and Prizes Include: 

  • Golden Pick Round-Trip Airfare to Anaheim, CA for the 2012 Winter NAMM Show (10 winners).  
  • Silver Pick  Custom Ernie Ball Music Man Guitar of your choice (10 winners).  
  • Red Pick $100 Guitar Center Gift Cards (150 winners).  
  • Black Pick Limited Edition Eric Clapton Lithograph (150 winners).  
  • White Pick  Free Pack of Ernie Ball Guitar Strings (1,500 winners). 

This offer is available exclusively at one of 215 Guitar Center locations in the United States. Experience Clapton codes can be submitted online at www.ernieball.com/ericclapton. Fifteen winners will be selected at random following the promotional period of February 1st to April 30th, 2011.

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