— REDD.17and REDD.37-.51 plugins truly deliver the enhanced dimension, richness and depth of the original coveted classic consoles —
NAMM SHOW, ANAHEIM, CA, January 24, 2013 — Waves Audio (booth 6824), a leading provider of audio DSP solutions for professional, broadcast, and consumer electronics audio markets, has again teamed with London’s legendary Abbey Road Studios to offer the new REDD Console plugins. Abbey Road Studios were at the epicenter of a seismic shift that rocked the world of music during the 1960s, and changed the course of popular culture forever. The Beatles, The Hollies, Pink Floyd and countless other luminaries made musical history at Abbey Road Studios, trailblazing a revolution that resonates to this day. And at the heart of it all were REDD consoles, custom-designed, built by and named after Abbey Road Studios' in-house Record Engineering Development Department (REDD). Renowned for their silky smooth EQ curves, extraordinary warmth and lush stereo imagery, there's something magical about the REDDs that simply sounds like no other console. Waves meticulously recreated the unique color, character and tonal complexity of the original desks: the REDD.17 still belonging to Abbey Road Studios, and the REDD.37 console now owned by Lenny Kravitz. The result is REDD: an impressive pair of plugins that truly deliver the enhanced dimension, richness and depth of these coveted console classics.
Mirek Stiles - Head of Audio Products, Abbey Road Studios, stated, “Ever since I first heard the word REDD at Abbey Road Studios almost 13 years ago, to me these consoles have had a legendary almost mythical aura around them. Most of the original REDD consoles have been lost over time but by using the few examples left over and studying the original schematics and design notes from the archives I believe Waves and Abbey Road have revived an important part of musical history that will enable producers of all generations to discover and fall in love with the lost sound of REDD.”
Both REDD.17 and REDD.37-.51 are Native- and SoundGrid®-compatible and are available at a U.S. MSRP of $349.00, with a special introductory price of $199.00.
Visit www.waves.com for more information.
REDD Consoles – The Sound That Changed the Course of Music History:
Since its opening in 1931, Abbey Road Studios has been widely regarded as a bastion of recording excellence and innovation. EMI's Recording Engineer Development Department was established in 1955 by Abbey Road Studios technical engineer Lenn Page to address the needs of the then-burgeoning stereophonic format. Within a year, the team's efforts had led to the production of the REDD.1 console, Abbey Road's first dedicated stereo mixing system, which consisted of a REDD.8 mixer and a rack that housed its amplifiers and other components. In 1957, its successor was created: The REDD.17, designed by Peter Burkowitz of EMI's German affiliate, was one of the first desks to conform to the design the industry has come to expect from mixing consoles, with EQ on each of its eight channels. Like the REDD.1 before it, the REDD.17 was a mono/stereo board. Later the following year, in response to the growing popularity of the four-track recording format, the third in the series, the REDD.37, was unveiled. Both the REDD.17 and REDD.37 were powered exclusively by legendary Siemens V72 valve amplifiers and, in the case of the REDD.37, at least 31 of them! The REDD.37 was followed by the REDD.51, which used newer REDD.47 amps, and offered lower distortion and more headroom than the V72s. Originally created in 1959, it was not until 1963 that the .51 found its way to Abbey Road. Four of the .51 desks were ultimately built; by 1968, they were slowly phased out by EMI's next generation of solid-state eight and sixteen track consoles, the TG series.