Let’s face it. Playing gigs in venues that lack a PA system can be a drag....
Israeli company acknowledged at The Recording Academys Special Merit Awards for its
contribution of outstanding technical excellence to audio recording
During the 2011 GRAMMY Week celebration, Waves Audio
was presented with a GRAMMY Award for its pioneering work in professional music
production software. The music and recording industries have been going through
changes for instance, musicians now can easily turn their home computers into
recording studios and many of these changes are thanks to innovators like Waves.
Waves Audio was the first company to offer an audio plugin (a software component
that adds a specific capability to a larger recording software application), which
created an industry standard for how music is produced today.
>From its beginnings as the brainchild of two music and recording enthusiasts, Waves
has grown from a small startup, run out of the living room of one of its founders,
to an international company with offices in Tel Aviv, Israel, and Knoxville,
Tennessee. The Waves phenomenon can be heard on hit records, major motion pictures
and popular video games the world over.
Plugins arent just for professional recording studios and artists like The Black
Eyed Peas, Jason Mraz, Linkin Park, Green Day and countless other Waves users.
Theyve also empowered legions of amateur musicians and home recordists with access
to sonic resources that once cost thousands or even tens of thousands of dollars and
racks of equipment to produce. With cost-effective plugins, musicians can add
studio-quality processing and effects to their songs with a click of the mouse.
When Waves introduced its first-ever plugin, the Q10 Paragraphic Equalizer, in 1992,
the product was the first of its kind. Today, plugins are as ubiquitous in music
recording as microphones and mixing consoles. Plugins include equalizers that tailor
the bass-to-treble frequency response of an audio track; pitch correction for
vocals; reverbs and delays; noise reduction; and even plugins that reproduce the
sonic signatures of classic, prized vacuum tube components.
The invitation-only GRAMMY ceremony was part of The Recording Academys Special Merit
Awards, which took place in Los Angeles at the Wilshire Ebell Theatre during GRAMMY
Week last month. This Special Merit GRAMMY is awarded by vote of the Producers &
Engineers Wing Advisory Council and Producers & Engineers Wing Chapter Committees
and ratified by The Recording Academys National Trustees. With this presentation of
the Technical GRAMMY, Waves joins a prestigious list of previous recipients that
includes such well-known names as Apple, Sony/Philips, Shure and Yamaha.
We would like to thank the Recording Academy for the tremendous honor you have
bestowed upon us, stated Gilad Keren, founder and CEO of Waves Audio. When we
offered our first plugin, we knew we had developed something useful and beneficial
to producers, engineers and musicians. We never imagined that we would start an
entire industry and change the way music is recorded.
For more information, please visit www.waves.com.