Portuguese acoustic solutions manufacturer Vicoustic has today announced that Australian microphone manufacturer RØDE will distribute its products in Australia and the USA, with immediate effect.
The distribution agreement follows Vicoustic's recent company restructuring into three separate divisions - Music & Broadcast, Hi-Fi & Home Cinema and Industrial. Within the designated territories, RØDE (http://www.rodemic.com) will initially focus on the Music & Broadcast and Hi-Fi & Home Cinema market sectors.
For Vicoustic CEO Cesar Carapinha, the new partnership with RØDE is a strategic move that aims to bring long-term benefit to both companies:
"We are delighted to be working in partnership with RØDE. Not only are they one of the top microphone brands, they also occupy an established and respected position within the Australian and US music and audio retail markets, which will be our prime focus initially. From our popular microphone-related products, such as Flexi Screen and Flexi Screen Lite, to our flagship studio acoustic solutions such as Wave Wood, RØDE is the ideal distribution partner. We also aim to collaborate on a range of installation projects in which our product range will be perfectly complemented by RØDE's extensive microphone portfolio. It's a win-win situation and I'm looking forward to some exciting times ahead."
Damien Wilson, RØDE Microphones' Global Sales & Marketing Manager, reflected Mr Carapinha's enthusiasm, adding:
"As one of the world's premier pro audio manufacturers, RØDE Microphones is incredibly excited to commence this partnership with Vicoustic. Our strong distribution presence in the US and Australian markets combined with the complementary nature of the products will ensure that all musicians and creators have access to premium recording and acoustic solutions."