NAZARETH, PA – JUNE 27, 2011 – C. F. Martin & Co., Inc. (www.martinguitar.com) has announced that eight new ukulele models will be brought to NAMM for the first time this July – six which were introduced at Musikmesse Frankfurt 2011, and an additional two new ukes.
“The music industry is seeing a major ukulele comeback, with our company alone seeing over 50 percent growth in uke sales since last year, and a big spike since debuting a half a dozen new models in Frankfurt,” said company Chairman and CEO Chris Martin IV. “These, along with two new instruments being unveiled at Summer NAMM, will help us continue to meet the growing demand for these simple, exquisite instruments.”
Summer NAMM attendees will also have the opportunity to discuss the ukulele comeback and more with the sixth generation Martin to lead this iconic family business at “Meet Chris Martin Day” – Saturday, July 23 – in Martin Guitar’s booth #1200. (Watch a short video message from Chris about the ukulele comeback on Martin Guitar’s official YouTube channel.)
In addition to the S1 Soprano Ukulele – showcased at Winter NAMM – dealers attending Summer NAMM will see for the first time in the U.S. these models, new for 2011:
The above ukes are all manufactured in Martin’s Nazareth factory, equipped with Martin ukulele strings and feature a unique, pressed stamp at the back of the headstock.
Additionally, these two new models are making their international debut at Summer NAMM:
· 0XK Ukulele
– The first uke offered as part of Martin’s popular X-Series, this instrument’s Soprano-size body and one-piece top are fashioned from HPL (high pressure wood laminate) in a Koa-like finish. Features include Sitka spruce bracing, Mahogany end blocks, cedar ribbons, Morado fingerboard and bridge, bone nut and saddle, Grover tuning machines and a new dove tail joint similar to that used in traditional Martin uke construction. With its strong Stratabond neck and durable HPL body, the 0XK-Uke is perfect for moonlight serenading on the beach. It is equipped with Martin ukulele strings and manufactured in Martin’s Novojoa, Mexico, factory.