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Symetrix, a leading provider of audio signal processing solutions for the commercial, broadcast, and studio markets, announces a renewed alliance with pro audio specialty retailer Mercenary Audio, who are once again carrying Lucid, the Symetrix brand targeted at digital audio applications. The Foxboro, Massachusetts-based company is now stocking the Lucid 88192 A/D and D/A converter, and the GENx192 Ultra Low Jitter Studio Master Clock. They will be actively marketing both of these models to their digital audio customers all over the country. Jay Fitz, from Mercenary stated, "We were very pleased when we found out that Lucid was making a comeback within the Symetrix family. We had a very strong past relationship with Lucid and are excited to rekindle that alliance. We know that Lucid makes a quality product and did not hesitate when asked to once again support the line." The two companies forged a strong relationship earlier in the decade as Mercenary became a successful Lucid dealer. They used their audio expertise and market position to expose their customers to the high quality, Lucid digital audio tools being brought to market by Symetrix. It was a combination that served both parties well. But sometimes things change in a business relationship, and that was the case with Mercenary Audio and Lucid. They drifted away from each other for a couple of years. "It was a partnership that was profitable on multiple levels for both of us," noted Jim Latimer, northern regional sales manager for Symetrix. "We each gained some knowledge, experience, and credibility from the other. We had some fun, and got to play with some really cool, high-quality, digital audio gear that enhanced a lot of people's recordings."
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