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Shure's revolutionary in-ear monitors are winning fans everywhere – including the PLASA Awards for Innovation judges… 

Shure's PSM 900 – the first to market channel 38 ready in-ear monitors – may only have debuted at the beginning of 2010, but in that short time they have picked up fans in very high places. They're already being spec'd for high-profile TV shows – including Later with Jools Holland – and are being used on more and more world tours by renowned artists such as The Who and Iron Maiden to indie darling's Phoenix and Passion Pit.

And now the PSM 900 is picking up awards too. PLASA 2010 saw a host of pioneering products entered into the Award for Innovation, but the PSM 900 was one of only three products commended by the PLASA judges, who remarked:

"A combination of technology in this in-ear wireless monitoring system allows the user to save significant time in setting up on-stage mixes. The Judges felt the Cue mode and RF mute were useful features that combined to make a flexible system."

The 2010 PLASA Innovation Awards showed that despite the economic downturn innovation is still very much alive in the music industry. A total of 62 products made it through into the nominations for the awards, all vying for one of the eight coveted trophies.

Shure Distribution MD Peter James commented: "2010 has seen the biggest PLASA awards to date, with more judges, more products and even more innovation than ever before. To be commended for the PSM 900 so soon after launch is a real honour but not a complete surprise. PSM 900 represents the pinnacle of in-ear monitoring technology and the revolutionary new features and exceptional audio quality have quickly found favour with sound engineers and artists all over the world."

The past six months have seen Shure's PSM 900 adopted for some of the biggest projects in entertainment, helped by the fact that they are channel 38 ready and suitable for use now and after the Digital Switch Over.

John Henry's general manager Robert Harding is closely involved in some of the biggest projects on British TV, including Later with Jools Holland, Strictly Come Dancing, Wogan and Jonathon Ross.

"Engineers are already requesting Shure's PSM 900, even though it's only been available for less than six months now. Word is already getting around and now we're really beginning to see them spec'd on gear lists for all events, big or small. We've tried them out, and they are very good. They work well, they sound good. And that's why we've bought some."

"We also have to look to the future. As far as some of the other in-ears we use from other manufacturers go, we're not going to be able to use them soon because they're not channel 38 compliant – they just won't work after the 'Big Bang' in 2012 when they switch off the analogue broadcast and go completely digital."

"Now we're going to start specifying the PSM-900s as a matter of course," continues Robert. "Why? We like them. They have some features on them that none of the other systems have got and they sound better."

Passion Pit's tour manager Andrew Dobbins said: "Comparing life before and after the PSM 900s is like comparing night and day, and this is the feedback we're getting from the band as well. Now we spend our time talking about the /lack/ of issues. With PSM 900 I genuinely think Shure has built a fantastic product. And compared to the competition, well… it's just a vastly superior system. We're completely over the moon with them. We love them!"

For more information on Shure's PSM 900 click here http://www.shure.co.uk/products/in_ear_monitoring/psm900

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