SABIAN Limited is pleased to introduce HHX. Supported by the most extensive promotion campaign ever mounted by the cymbal company, HHX is a new series of professional cymbals featuring "Tone Projection", an exclusive performance-enhancing feature that delivers musically rich hand hammered tone with the added benefit of advanced projection. HHX is a full range of cymbals designed for today's music.
"HHX has the X-factor", said SABIAN VP Sales and Marketing David Via. "This innovative concept boosts the performance effectiveness of HHX by increasing its projection and presence through surrounding music. While the lower tones of traditional hand hammered cymbals blend into the music, HHX delivers those tones with greater focus in a higher, more penetrating range so the tone gets through the music. This unique balance of tone and projection makes HHX ideal for all styles of today's music, from Funk and the Blues to Pop, Country, R 'n' B and Rock."
Individually hand crafted from premium B20 SABIAN bronze, HHX is heavily hammered. Super-size hammer marks across the bow and bell produce shimmering tonal color and simmering, penetrating bite with a touch of semi-dry darkness. High profile shaping raises the pitch of the sound for increased projection. This series is dominated by Natural Finish cymbals featuring raw, unlathed bells.
Adds Via, "As many players have discovered with our Hand Hammered Raw Bell Dry Ride and Signature Saturation Crash, an unlathed bell increases the focus of the response, for solid definition and improved projection. This coupled with the Natural Finish, which preserves the depths of the tonal grooves and delivers full-bodied sounds make these cymbals ideal for today's players. HHX has been road-tested by some of today's top players including Tom Brechtlein with Robben Ford, Jose Pasillas with Incubus, Jarod Barnes with Dru Hill, and Mike Wengren with Disturbed and the response has been literally amazing. HHX is a cymbal drummers want to play."
In addition to a roster including Studio, Stage, and Power models, HHX will assimilate a small selection of models originally introduced to the company's Hand Hammered series. These cymbals, including Manhattan models, Groove Hats, and the Fierce Crash (now renamed HHXtreme Crash) have already established themselves as best-sellers. Concludes Via, "HHX will be the biggest product launch initiative in SABIAN's history. This is an outstanding product and we will be giving it maximum support at every level. Based upon the incredible success of our other X-factor cymbals, AAX and PRO Sonix, we have every confidence in this great new product."
Consumer promotion of HHX commences immediately with a 3-page feature in the SABIAN 2001 NewBeat Catalog (with increased FREE global distribution of 300,000 copies), gatefold adverts in key percussion publications, POP support, and heavy advertising presence in all major percussion magazines and key consumer titles.