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Mixed-series cymbal packs an industry first

MEDUCTIC, Canada (July 21, 2011) – The perfect cymbal pack is all about the perfect mix of cymbals. But the perfect mix of cymbals is not always about the same cymbal series. This was the thinking behind the development of The MIX, a collection of mixed-series cymbal sets, sonically matched in the SABIAN Vault.

Other than occasional one-offs, including our own HH/HHX Praise & Worship pack, we believe this is the first time a cymbal company has developed a line of mixed-series cymbal sets,” claims SABIAN VP Sales Peter Stairs. “Although most drummers start with a core sound, usually identified by a specific cymbal series, we know that over time they expand their set-ups to add new sonic colours by adding other series to their set-ups. Oddly enough, there are no packs in the market that address this need.”

Once the need was identified, experts in the SABIAN Vault were tasked with creating mixed-series sets, sonically matched to appeal to drummers of all skill levels. Able to tap into 30+ years of experience working extensively with world-renowned artists like Jojo Mayer, Mike Portnoy and Dave Weckl, the Vault team soon came to the table with an initial 5-set offering. From the Basement to the Arena, these MIX sets hit key player demographics and price points:

Basement Mix

For the serious beginner, a perfect mix of B8 alloy cymbals.

14” B8 Hats, 16” B8 Pro Thin Crash, 18” B8 Pro Thin Crash, 20” B8 Ride

Garage Mix

For drummers playing in their first band, a first step into B20 cast cymbals.

14” B8 Hats, 16” Xs-20 Medium-Thin Crash, 18” Xs20 Medium Thin Crash, 20” B8 Ride

Gig Mix

For the weekend warrior or house of worship player, a great mix of B8 alloy and Xs20 cast all in Brilliant finish.

14” B8 Pro Medium Hats, 16” Xs-20 Medium-Thin Crash, 18” Xs20 Medium Thin Crash, 20” B8 Pro Medium Ride

Club Mix

For the serious player, all B20 cast cymbals in Brilliant finish ideal for playing the club circuit.

14” Xs20 Medium Hats, 16” AAX X-Plosion Crash, 18” AAX X-Plosion Crash, 20” Xs20 Medium Ride

Arena Mix

For the professional player, a blend of Modern Bright and Modern Dark sounds perfect for the big stages!

14” AAX X-Celerator Hats, 16” HHX X-Plosion Crash, 18” HHX X-Plosion Crash, 20” AAX Stage Ride

Striking new box packaging, videos, and a mini-website are all part of an exciting campaign used to push The MIX to top-of-mind with drummers looking for creative new cymbal sets that sound killer! The MIX box sets will be available to dealers late July 2011.

About SABIAN

SABIAN is globally renowned as the world's leading designer and maker of cymbals, offering instruments and sounds for every musical application, playing level and price point. Endorsers include major artists Neil Peart, Jojo Mayer, Mike Portnoy, Dave Weckl, and Jack DeJohnette, as well as renowned percussionists from the Philadelphia Orchestra, the Los Angeles Symphony, Royal Opera House – Covent Garden and the Vienna Philharmonic Orchestra. Situated in Meductic, New Brunswick, Canada, and with offices in the US, the UK, Europe and the Far East, SABIAN is also the world's largest cymbal maker. For more information about SABIAN and its products, please visit the company online at www.SABIAN.com.

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