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S.O.B. Guitar Pack
S.O.B. Guitar Pack Artwork
(Click for a close-up)

B.C. Rich has taken one of its most popular guitar models, the Beast, and revamped it to create an all-new guitar package. The newly unveiled "S.O.B." -- meaning "Son Of Beast" -- takes the classic Beast guitar body and headstock and reduces its size 10 percent, resulting in a smaller, lighter version, but retaining its full 25.5-inch scale design.

The S.O.B.'s point-of-purchase display box features dragon artwork from noted illustrator Don Shank, who specializes in custom car graphics. The pack includes the Bronze Series S.O.B. guitar and a B.C. Rich BCL-10 amplifier with 12 watts of power, built-in distortion, a headphone jack and the Widow headstock shape embossed into its sides.

The new S.O.B. package also comes with value-added accessories such as a protective guitar gig bag, a guitar strap, cable, picks and a poster depicting the artwork from the front of the display box. According to B.C. Rich, the standard, full-size Beast guitar will continue to be available for guitarists.

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