Demonstrating its commitment to customers worldwide, Roland is proud to announce the full-scale redesign of www.RolandUS.com. With a fresh new look and progressive functionality, the new site offers a streamlined and media-rich approach to product information and support.
Built on forward-looking web technologies and applications, the new site offers seamless integration of multimedia content, an easy-to-use navigational structure and an expanded support area designed to help Roland users get the most from their purchase.
The new site is structured around rich media and makes use of Macromedia Flash technology to present site visitors with engaging, high-energy video and audio content. Flash also serves as the platform for several upcoming product demo and training applications now in development.
Says Ben Peters, head of marketing at Roland: "As a technology-based company, it's important that we show our commitment to keep pace with online features that benefit our end users and add real value to their Roland purchase. Over the next year, we'll be launching several new services through the site revolving around personalization of content and true community of interest applications that will build on Roland's desire to serve as a true creative partner for musicians."