Effective September 1, 2010, Roland U.S. will be the distributor of all Cakewalk by Roland branded PC music products.
Roland will also begin to sell Cakewalk software products to independent music retailers.
This effort will streamline sales and distribution channels, and provide dealers easy access to Roland's entire line of music instrument and recording products through the Roland U.S. sales team.
"With this change, we will be able to better service independent music retailers with Roland's established sales team," says Brian Alli, VP of Sales for Roland U.S.
"We are very excited about this change in distribution that will extend the reach and support of Cakewalk software products in the U.S. music retail channel," said Cakewalk's Robin Kelly, Vice President of Sales & Marketing. "Additionally, with this change moving forward, Cakewalk will focus on what's been core for over two decades: developing the best and widest range of software products for music creation professionals and enthusiasts around the world."