ROLAND RELEASES UPDATES FOR ENTIRE AIRA LINE

Los Angeles, CA, July 25, 2014 — Roland is pleased to announce that the entire AIRA family has been updated with exciting and useful new features requested by users from around the globe. Easy to install and free for all users, this AIRA update includes enhancements for the whole line, such as backup and restore facilities, and better overall MIDI management. It also provides a wealth of product-specific enhancements, such as external MIDI pitch control for VT-3, tuning control for TB-3, and instrument gain control for TR-8.

With roots in the very origins of electronic music, the AIRA line is designed to meet the evolving needs of today’s electronic musicians. In the studio or on the stage, AIRA brings genre-defining sound and modern performance features to a new generation. The first four products introduced in the AIRA series include the TR-8 Rhythm Performer, TB-3 Touch Bassline, VT-3 Voice Transformer, and SYSTEM-1 PLUG-OUT Synthesizer.

At the heart of AIRA is the newly developed Analog Circuit Behavior (ACB) that faithfully captures the sound and feel of some of Roland’s most revered classics. ACB is the technology behind the authentic sound and responsive behavior of the AIRA products. It utilizes original design specs, consultation with original engineers, and a detailed part-by-part analysis of each analog circuit using Roland’s collection of pristinely archived drum machines and synthesizers.

For more information about updates, please visit www.RolandUS.com/AIRA.

About Roland Corporation:
Roland Corporation is a leading manufacturer and distributor of electronic musical instruments, including keyboards and synthesizers, guitar products, electronic percussion, digital recording equipment, amplifiers, audio processors, and multimedia products. With more than 40 years of musical instrument development, Roland sets the standard in music technology for the world to follow. For more information, visit http://www.RolandUS.com.