Roland Corporation U.S. Opens New Artist Relations Office at Scla-Centerstaging, Burbank, Ca

Last year, Roland Corporation U.S. (Roland) named long-time Product and Marketing 

Specialist Dan-Michael Krisher as Artist Relations Manager. Since assuming the role,

Dan has restructured Roland's AR into a new program called the "Roland Artists &

Educators Alliance." As Dan explains, "The idea is to recognize and support

performing artists and the importance of music educators - who inspire and connect

people to our products." Through the Roland Artists & Educators Alliance, Dan has

created a new heightened visibility for Roland products on television and in the media.

As the next phase in the growth of Roland's artist relations, Roland will be opening

this month a 740-square-foot Artist Relations office and showroom at the

SCLA-CenterStaging facility in Burbank, CA. The new office will enable visiting

artists and tour personnel to experience Roland products first-hand. The office and

showroom will include a performance stage, office space, and a rotating selection of

the newest in Roland and BOSS products.

As Dan explains, "The development of new Roland technologies, such as the

V-Piano®, SuperNATURAL® and our Behavior Modeling technology, make it more

critical than ever for musicians to experience our products for themselves. Bringing

our products to the musicians and staff at SCLA-CenterStaging will allow them to

play and hear the sound-quality and expressiveness of our newest instruments."

"We value our almost two-decade relationship with SCLA-CenterStaging." says Chris

Bristol, President of Roland Corporation U.S. "The addition of our new AR offices at

the Burbank facilities will allow us to work even more closely with all their staff

in providing the best support to their clients. This is a major step forward that

will help us introduce our newest and cutting-edge products to the world's top

performing musicians."

"Solidifying a long standing and cherished relationship, SCLA-CenterStaging is

thrilled to have Roland Corporation U.S., a world leader in electronic musical

instrumentation, make their new Artist Relations home here at SCLA-CenterStaging.

Catering to the world's top performing acts, and working closely with the most

notable production companies, SCLA-CenterStaging is LA's premier rehearsal and

back-line facility specializing in production and tech support for television and

live performances," adds Michael Anderson, General Manager of SCLA-CenterStaging.

"We have joined together with the top musical manufacturers in the world to conduct

their Artist Relations business on site, making SCLA-CenterStaging the ideal

one-stop venue for any musical artist to do their work. Roland sets the

highest standard of excellence among manufacturers and we could not be more excited

that they have joined us!"