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Last year, Roland Corporation U.S. (Roland) named long-time Product and Marketing 
Specialist Dan-Michael Krisher as Artist Relations Manager. Since assuming the role,
Dan has restructured Roland's AR into a new program called the "Roland Artists &
Educators Alliance." As Dan explains, "The idea is to recognize and support
performing artists and the importance of music educators - who inspire and connect
people to our products." Through the Roland Artists & Educators Alliance, Dan has
created a new heightened visibility for Roland products on television and in the media.

As the next phase in the growth of Roland's artist relations, Roland will be opening
this month a 740-square-foot Artist Relations office and showroom at the
SCLA-CenterStaging facility in Burbank, CA. The new office will enable visiting
artists and tour personnel to experience Roland products first-hand. The office and
showroom will include a performance stage, office space, and a rotating selection of
the newest in Roland and BOSS products.

As Dan explains, "The development of new Roland technologies, such as the
V-Piano(R), SuperNATURAL(R) and our Behavior Modeling technology, make it more
critical than ever for musicians to experience our products for themselves. Bringing
our products to the musicians and staff at SCLA-CenterStaging will allow them to
play and hear the sound-quality and expressiveness of our newest instruments."

"We value our almost two-decade relationship with SCLA-CenterStaging." says Chris
Bristol, President of Roland Corporation U.S. "The addition of our new AR offices at
the Burbank facilities will allow us to work even more closely with all their staff
in providing the best support to their clients. This is a major step forward that
will help us introduce our newest and cutting-edge products to the world's top
performing musicians."

"Solidifying a long standing and cherished relationship, SCLA-CenterStaging is
thrilled to have Roland Corporation U.S., a world leader in electronic musical
instrumentation, make their new Artist Relations home here at SCLA-CenterStaging.
Catering to the world's top performing acts, and working closely with the most
notable production companies, SCLA-CenterStaging is LA's premier rehearsal and
back-line facility specializing in production and tech support for television and
live performances," adds Michael Anderson, General Manager of SCLA-CenterStaging.
"We have joined together with the top musical manufacturers in the world to conduct
their Artist Relations business on site, making SCLA-CenterStaging the ideal
one-stop venue for any musical artist to do their work. Roland sets the
highest standard of excellence among manufacturers and we could not be more excited
that they have joined us!"

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