Beatles enthusiasts and recording buffs will now have the opportunity to view one of the pair of original Studer J37 Multi-Track Recorders used in the recording of the Beatles' historic Sgt. Pepper's Lonely Hearts Club Band album. The J37 recorder, on loan from Studer's own museum, will be included in the newly renovated exhibit dedicated to the Beatles at The Rock & Roll Hall of Fame and Museum, scheduled to reopen later this month. The timing of this contribution to the museum coincides perfectly with Studer's 60th anniversary in the professional audio and recording business.
The Studer J37 originally went into production in 1964 and became the first 4-channel studio-quality tape recorder on the market. The two recorders used on the album were located in Studio Two at the legendary EMI Recording Studios in London (later to become known as Abbey Road Studios).
"The Beatles exhibit has always been one of our most popular exhibits and Studer's J37 multi-track recorder will make an exciting addition ," said Jim Henke, Vice President of Exhibitions and Curatorial Affairs at the Rock and Roll Hall of Fame and Museum.
Bruno Hochstrasser, Executive Vice President of Sales for Studer remembers that period well, having served 37 years with the company. Also celebrating his 60th birthday this year, Hochstrasser noted, "The J37 made history as the first studio-quality, multi-track recorder to be produced. The Beatles use of it in the recording of the Sgt Pepper's album was confirmation of the J37's innovative legacy. Studer has an amazing heritage in the music business, with numerous major albums having been recorded on Studer tape machines. Loaning this piece of history to the Rock & Roll Hall of Fame reminds us of Studer's long association with the recording industry and especially Rock and Roll music."
Andy Trott, President of twin companies Soundcraft and Studer (and a self-confessed Beatles 'addict') added, "A few years ago, when I visited one of Studer's studios in our offices near Zurich in Switzerland, I saw this J37 for the first time and got a thrill at the thought of John, Paul, George and Ringo standing alongside it forty or so years ago listening to a take of Sgt Pepper's! I hope visitors to the Rock and Roll Hall of Fame will enjoy the experience of being in the presence of a piece of music history as much as I did".
The eighth studio album for The Beatles, Sgt. Pepper's Lonely Hearts Club Band was recorded over a 129-day period using a pair of Studer J37s. The album was released on June 1, 1967 in the U.K. followed by the U.S. debut on June 2nd.
Geoff Emerick, the audio engineer behind the success of the album was asked to re-engineer a tribute album marking the 40th anniversary on June 1, 2007. For this recording, Emerick used two of the original Studer J37 multi-track recorders as well as two of the original EMI mixing consoles provided by Mark Knopfler and Lenny Kravitz. Additionally, Emerick borrowed essential vintage AKG microphone models from the AKG Museum in Vienna, Austria.
The Rock and Roll Hall of Fame and Museum is the nonprofit organization that exists to educate visitors, fans and scholars from around the world about the history and continuing significance of rock and roll music. It carries out this mission both through its operation of a world-class museum that collects, preserves, exhibits and interprets this art form and through its library and archives as well as its educational programs.
The Museum is open seven days a week from 10 a.m. to 5:30 p.m. On Wednesdays, the Museum is open until 9 p.m. Museum admission is $22 for adults, $17 for seniors (65+), $13 for youth (9-12), $18 for adult residents of Greater Cleveland. Children under 8 and Museum members are free. The Museum is generously funded by Cuyahoga County residents through Cuyahoga Arts and Culture. When you become a member of the Rock and Roll Hall of Fame and Museum, the world of rock and roll becomes yours to explore. Call 216.515.1939 for information on becoming a member. For general inquiries, please call 216.781.ROCK.
Studer also celebrates 60th anniversary in 2008
In what represents one of the most challenging and successful business transformations in the history of professional audio and recording, former tape pioneer and industry stalwart, Studer celebrates its 60th anniversary, having transformed itself into the leading innovator and manufacturer of digital console technology. For fifty years, Studer tape machines were 'must-haves' in all of the leading recording studios around the world and, as a result, many of the most iconic and successful music recordings up to the late 1990's were engineered and recorded on Studer tape machines. Since then Studer steadfastly employed the same commitment to quality and innovation in pursuit of excellence in digital console design, and has emerged as the leading name in sonic performance, user interface design, bullet-proof reliability and advanced functionality.
According to Andy Trott, President of Soundcraft and Studer, "The Company's ethos has changed little but its focus has changed entirely towards digital console and mixing systems development. Studer remains the epitome of quality in product design and fine engineering — often referred to as the 'Rolls-Royce of the audio world' — and we value and protect that characteristic today just as much as Willi Studer did when he started the business 60 years ago."
Bruno Hochstrasser, Executive Vice President of Sales for Soundcraft and Studer has one of the 'closest kinships' with the company, "I was actually born the same month and year as the Studer Company so this year is very much a double celebration for both of us! I've seen huge change during my 37 years with the business and remain proud of our achievements; maybe even more so these days as we have totally re-engineered to become number one in digital broadcast consoles."
This year marks the 60th anniversary since Founder Willi Studer started the company in 1948 to adapt American-made tape recorders to the requirements of the Swiss market. Studer soon stopped adapting, and starting innovating, and in 1950, the first 500 units left the production line. From its beginnings as a tape recorder manufacturer, Studer went on to acquire a reputation as an analog mixing console brand. In the mid-80s, the turn to digital technology began with the digitally-controlled A810 analog tape recorder, followed by the all digital D820 and D820X tape machines. Shipping its last two analog consoles to Japan in 2007, the company is today firmly placed in the digital universe as a leading manufacturer of audio mixing consoles, routing equipment and call management systems targeted at the broadcast and live-sound market for the most discriminating customers.
In October 2007, following input from its customers, the company introduced a touring version of the highly successful Vista 5 platform. The resulting product was accordingly named the Studer Vista 5 SR; a reinforced aluminum console specifically developed to handle the rigors of life on the road. The new version added a steeper viewing angle for standing operation, adjustable illumination for variable ambient conditions, and increased and modified ventilation systems. It is available with preset configurations for Front-of-House and Monitor use.
Studer's patented Vistonics™ user interface, featured in the console, uses an array of encoders mounted directly into TFT screens to give immediate viewing and control of channel and output parameters. The Vista 5 SR quickly became a popular choice for touring companies and is currently being used on tour with Billy Joel, Keith Urban, Celine Dion and Rascal Flatts.