This Exclusive Platform Offers Expanded Features, Options, and Colors
April 3, 2012 (STEVENSVILLE, MD) – Paul Reed Smith Guitars is proud to introduce the new PRS Artist Package, an exclusive platform that offers expanded features, options, and colors on select models in the PRS core electric guitar line. Available for the first time since 2008, the PRS Artist Package provides thousands of unique combinations and enhanced features for guitarists and collectors alike.
2012 Artist Package instruments come standard with exceptional tone woods, including an artist grade (flame or quilt) maple top, select mahogany back, ebony headstock veneer with inlaid signature, ebony truss rod cover, and premium Mexican ebony fingerboard. This is the first time outside of the Private Stock program that PRS is offering Mexican ebony, a wood which, once oiled, turns a beautiful, deep chocolate brown. Several unique options are also available, including the choice of PRS’s coveted 57/08, 59/09, or 53/10 pickups (excluding the P22 and 513); gold, nickel, or hybrid hardware; a figured maple or East Indian rosewood neck; and a figured maple (maple neck only) or ebony fretboard. New artist bird inlays (green abalone with green ripple outlines on Mexican ebony and ebony fretboards / green abalone with black lip mother of pearl outlines on maple fretboards), V12 finish, and an artist case are also included.
“We’re excited to introduce the return of the Artist Package in this new menu driven format that offers expanded features, options, and colors. These unique combinations will allow dealers and end users to create some of the most distinctive instruments available from the PRS Core production line,” said Jim Cullen, PRS Key Accounts Sales Manager.
The Artist Package will be available on the Custom 24, Studio, P22 (no pickup substitution), 513 Maple Top (no pickup substitution), SC 58, McCarty 58, Hollowbody II (Quilt top and back optional), and Singlecut Hollowbody II (Quilt top and back optional), and the Custom 22 (this model is available via the Artist Package program only). To order an Artist Package instrument, contact an authorized PRS Dealer or Distributor.
About PRS Guitars:
Paul Reed Smith Guitars is a leading manufacturer of high quality instruments in Stevensville, Maryland and has provided some of the world’s most renowned musicians with instruments since 1985. The PRS team of highly skilled craftspeople produces over 1,000 electric guitars each month, as well as acoustic guitars and amplifiers, for worldwide distribution. In the fall of 2011 PRS introduced import acoustic and amplifier lines to complement their import SE line of electric guitars. Carlos Santana, Linkin Park, Orianthi, Opeth, Tim Mahoney of 311, Mark Tremonti of Creed and Alter Bridge, Ricky Skaggs, Cody Kilby, Martin Simpson, Tony McManus, and Warren Haynes are among the artists currently playing PRS instruments.
PRS Guitars Info: www.prsguitars.com