Bond Music Research, distributors of PRS Signature Series Cables, is pleased to announce that PRS Cables are now available online at Sam Ash Direct (www.samash.com)
and at select Sam Ash Music locations¿¿¿most notably the Sam Ash 48th Street Manhattan, NY location and the Sam Ash Hollywood, Sunset Blvd. store. Featuring an ultra-flexible low noise material that was designed for guitar players and other performing musicians, PRS Signature Series Cables contain ultra-pure, silver plated oxygen-free copper elements (with the exception of speaker cables). This design helps counteract conductor saturation, improves signal transmission, and delivers vast, unimpeded high frequency performance with a rich, full-sounding low end versus copper-only cable designs. PRS Signature Series Cables are rapidly becoming the de-facto instrument cable of choice among guitarists, bassists, keyboard players, and other instrumentalists searching for the best possible sound quality from their instruments. The new sales agreement with Sam Ash, America's largest family-owned music retailer, marks an important step in bringing the new PRS Signature Series Cables into the mainstream. Launched in January 2009 at the Winter NAMM show, PRS Signature Series Cables are manufactured from the finest materials by noted UK-based cable stalwart Van Damme — recognized by audio professionals as some of the finest cable products in the world. This cable fills the floors at London's Abbey Road and Air Studios and is currently on tour with leading musical acts such as Coldplay and The Foo Fighters. With their availability through Sam Ash, PRS Signature Series Cables are rapidly gaining favor with musicians everywhere. Ed Knieriem, Accessories Buyer for the Sam Ash chain, welcomes the arrival of the PRS Signature Series Cables. "The Paul Reed Smith name is synonymous with world-class guitar products, "said Knieriem, "so the introduction of the PRS Cable line is a natural extension that makes perfect sense¿¿¿not just for guitarists and bassists, but for all who play an electronic instrument. When Bond Music Research's Wayne Freeman, a trusted friend and industry notable, approached me about the prospects of carrying the line, I knew I would be getting quality product from someone committed to ensuring the highest level of service and support for our retail efforts, which in my mind, created a win-win scenario for everyone involved. The Sam Ash chain looks forward to a mutually rewarding business relationship with Bond Music Research and is pleased to be carrying the PRS Cable line." Scotty Van Salter, Senior Department Manager (Guitars) at the Sam Ash Hollywood store and known to many of his constituents as Scotty V, is particularly enthusiastic about the availability of PRS Cables at Sam Ash. "It's all about tone," says Van Salter, "and with PRS Cables, that's exactly what you get. The PRS Cables do a terrific job of maintaining the quality of the signal throughout the chain. The highs come through exactly as they should and there's no coloration of the sound. For the uncompromising musician, this is the cable to have and we prominently display them at the front of our store." Wayne Freeman, President of Bond Music Research, commented on the availability of PRS Signature Series Cables at Sam Ash. "We are absolutely delighted that our cables are now available through Sam Ash," said Freeman. "Ever since the product's introduction, I've maintained the quality of PRS Cables is something that must be experienced to be fully appreciated. The fact that our cables are now available through Sam Ash validates what I've been saying all along. Our new agreement with Sam Ash brings this great sounding, world-class cable product to the countless musicians and performers who consider Sam Ash to be their one-stop-shop for the best products in the music and sound industry."