PreSonus Streams NAMM Show to the World
By Guest |
Anaheim, CA, January 2012... At this year's Winter NAMM Convention the PreSonus booth was a non-stop nexus of activity, with live performances, technology demonstrations, showcases, and more. But perhaps the biggest buzz was one most attendees were barely aware of. In a tiny 12 x 6 foot room behind the stage, PreSonus staffers were busy streaming the entire show out to the world.
Winter NAMM is one of the world's largest and most exciting events for musical instruments and music technology. But while tens of thousands of industry visitors from all corners of the globe converge on the Anaheim Convention Center every year, members of the general public have rarely had an opportunity to get inside the show - until now.
Presonus Broadcast Central at NAMM.
In addition to the performance camera feeds, Associated Creative Director Cave Daughdrill and Social Media Manager Ryan Roullard were regularly roaming the show floor, camera and wireless mic in hand, conducting interviews with other exhibitors, attendees, and anyone else who might have something interesting to show, say, or play. "In between performances, we're mixing in a bit of Cave and Ryan's feed, along with a range of product demos and other content," says Charbonnet.
Besides roaming the show, Roullard was a full-time presence on the web, blasting out photos and posts to Facebook and Twitter, fielding questions and comments from viewers, and monitoring the Web for relevant info.
And the action didn't stop after the show closed. At 6PM, the day's content was uploaded to PreSonus' LiveStream channel, where viewers from time zones in Europe, Asia, and elsewhere could get a peek. "Over the first two days of the show alone, we edited and uploaded more than 32 videos," says Charbonnet.
Despite the daunting demands of bringing NAMM to the world, Charbonnet reports that both men and machinery held up to the job. "It was a non-stop gig, but we were pleased to see that everything went off without a hitch," he says. "It was a real team effort, and we had tons of support from everyone. In the end, it was a great feeling to know we were doing something great for music fans everywhere, and making history at the same time."
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