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Baton Rouge, Louisiana, July 12, 2012…PreSonus™ Audio Electronics, a leading designer and manufacturer of audio-recording software, hardware, and related accessories, today announced it has acquired Nimbit®, Inc., the pioneers of direct-to-fan sales and promotion for the music industry. The Nimbit acquisition extends PreSonus’ strategic vision of empowering musicians and audio professionals with an ecosystem of products and services.

Along with today’s news of the acquisition, the companies have also unveiled the first integration between their products. PreSonus Studio One™ 2 audio-production software has been updated to add instantaneous delivery to the Nimbit platform, providing the world’s first complete solution for the creation, sales, and promotion of music and audio.

Nimbit, A PreSonus Company

Acquisition Details

To accomplish this integration and take advantage of the companies’ synergies, PreSonus acquired Nimbit, Inc., in April 2012. Both companies are privately held, and the acquisition occurred for an undisclosed sum.

Nimbit will continue independent operations in Massachusetts as a wholly owned subsidiary of PreSonus. Nimbit founders Patrick Faucher and Philip Antoniades, along with CEO Bob Cramer, will continue running day-to-day operations, product specification, and development of the Nimbit platform; and Nimbit’s development, support, retail, and marketing teams all remain with the subsidiary.

“Nimbit’s direct-to-fan platform and underlying technology is light years ahead of the competition,” states PreSonus CEO Jim Mack. “We see such a bright future for their business model, even beyond the music industry, that we decided to acquire the company.”

“This acquisition was the best move to drive our companies to the next stage of growth,” adds Nimbit CEO, Bob Cramer. “But most important, we’re thrilled that the musicians we serve and other stakeholders are destined to see tremendous benefits from putting our companies and products together.”

A Complete Solution

With the addition of Nimbit technology and services, Studio One users can now go from creating their first track to marketing and selling a finished project, all within Studio One and associated Web sites. In short, Studio One has become a complete musician’s solution.

PreSonus Studio One + Nimbit Integration

With PreSonus Studio One and integrated Nimbit, users can now:

  • Instantly sell and promote their music and audio the moment it is created.
  • Sell MP3s, CDs, merchandise, and event tickets through beautiful stores for their Facebook pages, their Web sites, NimbitMusic.com, and services like Jango, FanBridge, and PledgeMusic.
  • Create sharable, interactive promotions for Facebook, Twitter, and email that feature music and video players, messages to fans, and free downloads to drive sales.
  • Grow their fan base and understand their fans better thanks to detailed analytics and sales reporting.

    “Our mission has always been to empower musicians, and until today we’ve done it by creating the best tools for music creation and recording,” says PreSonus president and cofounder Jim Odom. “But musicians need more than a good recording to succeed. Nimbit shared our vision of helping musicians, giving them the easiest way to sell and promote music online. Combining our products into a truly complete solution for musicians was a natural fit.”

    “We’re thrilled to be working alongside the forward thinking team at PreSonus to make Nimbit a critical piece of the complete ecosystem that they’re creating, and to broaden the reach of our platform,” adds Patrick Faucher, co-founder and CTO of Nimbit, Inc.

    Concludes Philip Antoniades, cofounder and president of Nimbit, Inc., “Together we’ll close the gap between creation, promotion and sales—in fact, with our newly announced Studio One integration, it has already started.”

    Availability

    Starting August 1, 2012, registered Studio One 2 customers will be able to download the free Nimbit Extension from PreSonus Exchange. With the Extension installed, they can sign up for a NimbitFree or NimbitPlus account from within Studio One and can start selling and promoting their music.

    The benefits of Nimbit are not limited to PreSonus Studio One customers. Anyone who would like to sell and promote their music, other audio products, and merchandise can sign up at www.nimbit.com or can install the free Nimbit store for Facebook.

    ***

    About PreSonus Audio Electronics, Inc. – Founded in 1995, PreSonus Audio Electronics, Inc., is a leading designer and manufacturer of audio-recording software, hardware, and related accessories. PreSonus’s software, microphone preamps, signal processors, digital audio interfaces, mixers, control surfaces, and other products are used worldwide for recording, sound reinforcement, broadcast, sound design, and Internet audio.

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