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Berlin, October 7th, 2011 – Native Instruments has just introduced 
iMASCHINE, an intuitive groove creation app for iPhone and iPod touch.

With four flexible tracks, real-time sampling and loop recording, a
range of classic drum machine features, high-quality effects and an
expandable arsenal of studio-grade drum and instrument sounds, iMASCHINE
allows users to conveniently sketch out distinctive, hard-hitting
grooves on the go. Grooves can be easily exported to a computer,
uploaded to SoundCloud, or even transferred into the full-featured
MASCHINE groove production system for detailed editing and arrangement.
iMASCHINE complements the acclaimed computer-based MASCHINE range with a
mobile component, and distils Native Instruments' profound expertise in
sequencing, sampling, audio processing and sound design into the
company's first app for iPhone and iPod touch. iMASCHINE takes an
especially musical and seamless approach to groove creation, with all
areas of the interface carefully designed and optimized for intuitive
and efficient touch-screen operation. Each of the four tracks can be
switched between a 16-pad matrix for drums, a highly playable dual
octave keyboard for instruments, and a loop sampler that can record
audio from the built-in microphone in sync with the beat. The live-mode
sequencer in iMASCHINE automatically detects and adjusts the loop length
of any recording, allowing all four tracks to come together seamlessly
and naturally into one cohesive groove.

iMASCHINE comes with a versatile range of distinctive drum kits that
cater to a wide range of electronic music styles, complemented with
studio-quality lead, bass and keyboard sounds, all derived from the
professional MASCHINE sound library. The sonic arsenal can be easily
extended by sampling sounds directly through the microphone on iPhone or
iPod touch, by importing individual samples from a computer, and through
in-app purchase of dedicated iMASCHINE sound expansions available
through In-App Purchase on the App Store, with 'Vintage Heat',
'Transistor Punch', and 'Swagg City' already available at release.

A video with Jamie Lidell performing a special version of a "A Little
Bit More" on iMASCHINE is available on Youtube under these links:

Short version (2 min):

Director's cut: (4:30 min):

iMASCHINE is available for $4.99 / 3,99 EUR from the App Store on iPhone
or iPod touch or at:

Additional information on iMASCHINE is available at

About Native Instruments:

Native Instruments is a leading manufacturer of software and hardware
for computer-based music production and DJing. The company's mission is
to develop innovative, fully integrated solutions for all professions,
styles and genres. The resulting products regularly push technological
boundaries and open up new creative horizons for professionals and
amateurs alike.
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