Ranked by Music Trades magazine as the fastest growing company in the music industry for the past two consecutive years, Midiman has changed its corporate moniker to M-Audio--the name it has been using for its Audio Division since 1999. This re-branding comes as an acknowledgement of the Company's highly successful expansion into a broad range of product categories related to musical performance, recording and pro audio. The Midiman product line will remain available through M-Audio.
"Midiman and M-Audio both have great brand recognition," acknowledges Adam Castillo, Marketing Director of M-Audio. "The fact is that the name M-Audio better reflects our expanded product lines and future directions as a company. Given our continued growth and diversification of products, we felt that this was a logical time to make the transition."
With sales expanding more than 190% in the last two years, M-Audio has seen great success. M-Audio has both expanded its own product lines and selected key products to distribute in order to provide its customers with all the core elements of today's computer-centric studio.
The Company started making niche MIDI products in 1988 and experienced a significant growth as it began to focus on the nascent desktop recording market in 1997. Since then, M-Audio has brought dozens of new digital audio products to market.