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MIDAS  is delighted to announce extremely competitive pricing for the PRO3,  PRO6 and PRO9 live audio systems, making them an even more cost  effective  solution for all live audio applications.

The  price restructuring is the result of the MUSIC Group’s streamlined  distribution system and the massive US$ 20 million investment in the  brand  through a state-of-the-art manufacturing facility, which includes  cutting-edge surface mount technology, x-ray and optical inspection  systems, and the increased purchasing efficiencies resulting from the  tremendous success of the PRO2 console.

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“We  are on a relentless quest to remove unnecessary cost from our products  wherever possible,” states Paul Wright, VP global sales, the MUSIC  Group.  “Our goal is to provide products at the cutting edge of technology at a  price-point that our customers find extremely attractive. This aim is  achieved without ever compromising on audio or operational performance -  these remain firmly at the core of the MIDAS  brand.

“The  PRO2 is a perfect example of this philosophy and we have applied the  lessons learnt from this project to the rest of the PRO Series.”

The  price restructuring is the first step in an exciting strategy for 2012  which will include a number of new product developments  for both MIDAS and its sister brand KLARK TEKNIK.

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