Martin Asks NAMM Attendees to take “The Great Martin String Challenge”
Nazareth, PA– July 11, 2011 - C.F. Martin & Co. (www.martinguitar.com) has today announced that it is expanding its successful Martin SP® LIFESPAN™ line of acoustic strings. Being shown at the 2011 Summer NAMM show in Nashville (July 21-23; Martin booth #1200) the new 12 String, Baritone and two Extra Light offerings will be available starting this fall.
“Players around the world are swapping out their coated strings for treated strings – a new patented technology that allows the strings to vibrate naturally yet delivers long life,” said Tim McNair, C. F. Martin & Co.’s director of sales and marketing, String Division. “We have been thrilled with the feedback we’ve received in the year since the SP LIFESPAN strings were introduced, and are launching these new products to support acoustic guitar players looking for a broader range of gauges.”
Introduced in the fall of 2010, Martin SP LIFESPAN is the fastest growing product in the acoustic string market. The SP core wire is engineered to hold tunings better than other brands and resist breaking, and with rich full tone and responsive attack, SP strings are perfect for everywhere from studio to stage. Treated with Cleartone® proprietary technology, Martin SP LIFESPAN string sets bring players the longest possible string life without sacrificing the legendary tone or natural feel for which Martin Strings have become known.
“I am very pleased with my new Martin SP LIFESPAN strings that I picked up on my visit to Martin Guitar,” said Martin Strings Ambassador Travis Tritt. “I’m pretty hard on strings, but with Lifespan I am now able to get double the amount of performance time out of my strings.”
Additionally, starting at Summer NAMM, Martin Guitar will kick off two strings promotions:
This year’s new string products include:
Also at Summer NAMM, attendees will have the opportunity to meet the sixth generation Martin to lead this iconic family business at “Meet Chris Martin Day” – Saturday, July 23 – in Martin Guitar’s booth.