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The Marketing Communications Department at Mapex USA is introducing new QR Code Technology into the company’s marketing materials.

A QR Code is a two-dimensional bar code that can be scanned by most smart phones, like iPhones or Droids. Free QR Code phone applications are widely available.

Mapex introduced a 20-page brochure at Summer NAMM featuring the company’s highlighted products. QR Codes are used throughout the brochure. When one of the codes in the brochure is scanned by a smart phone, the code links the user directly to a YouTube video showing the drum set on the page being played by a Mapex artist.

“It’s pretty amazing technology,” said Jeff Ivester, Marketing Communications Manager. “Our use of the QR Code will broaden the benefit of our printed marketing material. Plus, it’s pretty cool.”

In addition to using the codes in brochures and catalogs, Mapex is incorporating the technology into its print advertising and in-store signage.

“Imagine being able to walk into a drum shop and seeing a Meridian drum set that is displayed in a stack. With Mapex’s QR Code-equipped POP, the consumer can use his phone to scan the code to see and hear the drums being played right there in the store.”


QR Codes can also be encoded with contact information. When the company’s corporate headquarters recently moved to its new facility in Mount Juliet, TN, all employees needed new business cards. The new business cards will now carry a QR code on them. When that code is scanned by a smart phone, the employee’s contact information can be instantly stored in the phone’s contact list.

QR Code readers for most smart phones can be downloaded from www.mobile-barcodes.com. I phone users can download the free QuiQR app from the App Store.

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