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LANDR and Cakewalk® Partner to Give Sonar Users a Fully Integrated Mastering Experience

 

— The integration grants SONAR users access to LANDR’s quick and affordable mastering —

 

 

BOSTON, MA (FEBRUARY 23, 2016) – Cakewalk, dedicated to powerful and thoughtfully designed software for modern musicians, announces a partnership with LANDR, the cloud-based audio post-production mastering platform. Through this partnership, SONAR users will be able to export their mix directly to LANDR and master it at any point during the production process. This marks LANDR’s first full integration with a DAW and gives SONAR users more options to finalize masters directly from the software.

 

“Mastering is a crucial part of music creation, so we’re always looking for ways to make the process simpler and more accessible. The goal with this partnership is not to replace manual mastering, but to complement it by providing engineers and producers with a new tool that allows them to hear instantly how their tracks will sound in a final state at any time during production. Ultimately, in addition to mastering final releases, SONAR users will now be able to use LANDR to reference their mixes early, often, and easily,” says LANDR CEO Pascal Pilon.

 

SONAR users will have access to LANDR via an “export to LANDR Master” option in the SONAR platform. Selecting this functionality will either open and export mixes directly into the LANDR app, or prompt a download of the app for first-time users. Once tracks are uploaded, LANDR will automatically begin the mastering process and will alert the user moments later once the free preview is ready. From there, users have the option to download their tracks in multiple formats.

 

“As the first DAW to integrate LANDR’s online mastering technology, SONAR’s one-click export integration makes it easy for users to master their mixes, quickly and easily,” says Cakewalk CTO Noel Borthwick. “LANDR uses Machine Learning algorithms to generate a master customized for specific musical styles, and because the software is self-learning, the results become more refined as more people use the service. SONAR’s seamless integration with LANDR also opens up a new workflow that allows simultaneous mixing and mastering, enabling creation of master-friendly mixes. And thanks to Cakewalk’s agile ’rolling updates’ mechanism, we can now bring new technology to our users faster than ever, allowing customers to put it to work today. ”

 

About LANDR:

LANDR is the cloud-based audio post-production software platform that revolutionizes the mastering process with drag-and-drop simplicity to achieve professional studio quality sound in minutes. LANDR your demos before sharing them, drop in full length DJ mixes or live recordings, or make a track on the road and have it mastered in time for your gig the same night. LANDR lets you integrate mastering seamlessly into your creative process. For more information, please visit: www.landr.com.

 

About Cakewalk, Inc.:

Cakewalk, Inc., a Gibson Brand, is the world's leading developer of powerful, yet easy-to-use products for music creation and recording. We invite you to learn more about our company and products by visiting www.cakewalk.com. Cakewalk is a registered trademark and the Cakewalk logo is a trademark of Cakewalk, Inc.

 

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hybridstudios  |  September 10, 2017 at 3:29 pm
It's sad how LANDR markets their services. They exist to provide a convenient way to master music; emphasis being convenience not quality. In this press release they're talking about using machine learning to improve the mastering...so doesn't that mean if the algorithm is constantly be improved, than any current version of the software would be inferior to the next version? The problem is that LANDR uses a systematic set of processes, it's software. The question must be asked, can computers make artistic choices? I personally don't think so and think artists/music consumers would be surprised to hear the LANDR (computer algorithm) master against an experienced human mastering engineer. There are creative choices that are created by the existence of a collaboration; mastering is not just a formula that can be done to a song. I'd be happy to do a sample mastering for anyone interested in doing a listening test between a human and computer. If interested please contact me at https://www.hybridstudiosca.com/mastering/. There's a reason why commercially successful songs use a human mastering engineer, because sometimes quality is more important than convenience.  
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