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Lace Music Products has introduced the next generation of pickups with its California Series(TM) that emphasizes noise-free design and enables guitarists to capture the "Hollywood Sound."

"We wanted something that would contrast to the well-known 'Texas twang' sound," said Don Lace Jr., head of Actodyne General, the parent of company of Lace Music Products. "We wanted something that sounded a little more energized, a little more urgent, yet sophisticated."

The single-coil version of the pickup -- The California Special(TM) – runs the gamut from delicate highs to deep bottom end. The multi-patented California Special also boasts improvements that virtually eliminate outside noise while providing guitarists with good string balance and response.

The humbucker pickup in the new series is called The California Convertible(TM). It offers coil tapping, coil splitting, phasing and series parallel versatility. In split mode, it delivers the effervescent "sparkle" of its single-coil cousin.

The California Special is available with white or black covers. The PAF size California Convertible is available with chrome, white, or black covers. Each pickup features the name of the pickup in golden bronze.

The suggested retail price for the California Special is $79.95 and the single coils are available in a special three-pack for $189.90. The California Convertible humbucker has a suggested retail price of $89.95.

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