iVideosongs announced today the addition of 23 Beatles songs, including Day Tripper, Revolution and Get Back, to its catalog of high-def music instruction videos. Each of the Beatles titles feature background, insight and musical commentary from Giles Martin, the Grammy Award-winning producer of The Beatles LOVE CD and music soundscape for the Cirque du Soleil show of the same name.
iVideosongs is the new service that shows aspiring musicians how to play their favorite songs completely and accurately, with the instruction provided by the original artists who wrote, performed and produced them, and also from expert instructors.
"I had the great experience of completely immersing myself in The Beatles songbook while producing the LOVE soundscape, and gained deep insight into their creativity and musicianship in the process," said Giles Martin. "Now with iVideosongs we have the opportunity to help Beatles fans connect with the magic of this music, by showing them exactly how to play some of their most popular songs."
The iVideosongs titles, featuring Martin, were shot at Abbey Road Studios Room Two, the studio where The Beatles recorded their most famous hits and changed the face of popular music. Each of the iVideosongs titles show how to play the original Beatles tune as it was recorded at Abbey Road Studios.
"The Beatles have inspired people around the world to pick up a guitar and try to play," said Tim Huffman, CEO of iVideosongs. "For the first time, we can actually show fans how to play these songs — completely and accurately — exactly the way they were originally written and performed by the band. For a lot of people, this is going to be a dream come true."
iVideosongs has licensed full rights to its songs from BMG Music Publishing, EMI Music Publishing, Sony/ATV Music Publishing, Universal Music Publishing Group, Warner/Chappell Music and also many secondary and tertiary publishers. This allows the company to provide complete and accurate instructional titles, presented exactly as they were originally written and performed. The iVideosongs titles are primarily for electric and acoustic guitarists, but titles for bass, keyboards and drums are also included in the catalog.
iVideosongs offers three kinds of music instruction content. Tutorials designed to improve basic to advanced skills are available free of charge. Complete and accurate songs, instructed by professional music teachers cost $4.99 Complete and accurate songs, taught by the original artists who wrote, performed and/or produced them, cost $9.99.
iVideosongs customers can choose a skill level and genre, and then download the high-def titles to their personal computer, iPod or other device. Each song title is presented in chapter format, so aspiring musicians learn the introduction, verse, chorus, bridge, outro and other elements in bite-size pieces and at their own pace. Each title also includes a master performance so customers can compare their progress against the song, and tablature notation to aid in learning. Titles featuring artists also include an interview segment, where they reveal the inspiration and influences that went into the creation of the song.
iVideosongs launched the beta of its service this past January 29, 2008. The Beatles on iVideosongs, featuring Giles Martin, can be found at: http://www.ivideosongs.com/search/artist/the-beatles/160.aspx
The iVideosongs Beatles collection featuring Giles Martin includes:
Later in February, iVideosongs will debut more Beatles songs including: