Instrument, Guitar, And DJ Product Divisions

Native Instruments today announced that it has formed separate internal divisions for Instruments, Guitar and DJ products. This will allow the company to better address the diverse needs of today's musicians, producers and DJs, and increase its efficiency in developing the best possible tools for the widest range of creative applications. Each division specifically focuses on one of the three markets, and includes its own product design, marketing and sales facilities.

The Instruments Division of Native Instruments specifically caters to music producers, keyboarders and sound designers of all styles and genres. It incorporates the company's extensive range of software synthesizers, samplers and effects, as well as the newly announced universal sound platform KORE.

The Guitar Division focuses on providing innovative solutions for today's guitarists and bass players. It builds upon Native Instruments' highly successful market entry with its award-winning GUITAR RIG and GUITAR COMBOS products.

The DJ Division of Native Instruments is dedicated to the further evolution of digital DJ technology, based on the groundbreaking TRAKTOR product range and on the close partnership with Beatport, the leading digital download store for club music on the Internet.

"With the ongoing success of our Guitar and DJ products, the formation of individual divisions for these markets was a logical step to take," says Daniel Haver, CEO of Native Instruments. "From now on, we will be able to observe and meet the needs of our users even better, which will ultimately result in products that will empower them to be more creative."