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Largest  Live-Sound Digital Console Specialty Company Adds 5 SD Desks &  Sixteen 48/98k SD-Racks To Already Flush, In-Demand DiGiCo Stock

Louis Adamo joined Hi-Tech Audio back in 1989, when the company’s rental  stock comprised only a few single analog consoles. Nearly twenty years  later, Hi-Tech’s inventory is brimming with 50+ consoles and has become  one of the largest live-sound, wholesale rental companies specializing in predominately digital consoles and  multitrack hard-disk systems to meet the demands of the audio  industry—from houses of worship throughout the US to concert tours and  music festivals around the world. Adamo recently added a slew of DiGiCo products to its already flush DiGiCo inventory, including  4 of the new SD10s, an SD7 (bring its total up to 5), and a whopping  sixteen 48/96k SD-Racks.

“Out of roughly 50 consoles overall in stock, DiGiCo’s are a pretty good  chunk of that,” Adamo mused.  “Being that my business is completely  demand-driven, I build my stock based on what is and what I anticipate  will be most used in the industry and what will rent, which is why I added the SD10s. What I saw when I jumped into the  SD10s was a replacement for the ‘upper high-end’ need—a niche that the  Yamaha PM1D and DiGiCo D5 used to be the only contenders. The SD10 is  the only new piece in that level offering 100 inputs/48 mixes. DiGiCo was smart in what they’ve done to widen their  market with the SD series beyond the SD7 by bringing the same level of  technology, operation and performance to different levels of consoles  they offer. My feeling is the way to be successful in the console business is to get the console into people’s hands; the  operators don’t want to use what they don’t know. With some of these  newer DiGiCo consoles coming in at lower price point, you give a lot  more people the opportunity to touch and use them and I know they’ll do well for us.”

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