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Innovative social recommendation service Headliner.fm - the fast-growing free tool
for musicians to reach new fans and followers on Twitter, Facebook, and other social
destinations - has partnered with SoundCloud - the fast-growing audio platform - to
offer a targeted and effective new way to share music with like-minded artists'
Now, when a Headliner.fm user creates a promotion, they can easily include a
SoundCloud-supported Mp3 stream that will place their music directly in the Facebook
feed of millions of new fans. CEO and Co-Founder Mike More explains, "Our
partnership with SoundCloud allows artists to not only create promotion messages
about new releases, gigs, and events, but it also allows them to get their music
heard by millions of new Facebook fans who like similar music. This is a major step
forward for artists."
Alexander Ljung, founder and CEO of SoundCloud said: 'This partnership perfectly
demonstrates how using our API and integrating sound into existing platforms can
immediately enhance the end-user experience. We're really happy to know that artists
are now going to have the opportunity to share their music even further through this
pioneering model from Headliner FM."
Since launching in February 2010, Headliner.fm's collaborative approach to marketing
has revolutionized the way that musicians reach new fans on the social web, and it's
growing fast. In the last month alone, over 16,000 artists reaching 40 million new
fans joined the network.
With Headliner, an artist can reach countless new fans who like similar music by
having several other artists recommend them to their fans, which is much more
effective than seeking fans out individually. Over 50,000 artists -- ranging from
up-and-comers to stars like Maroon 5, Travie McCoy and Rob Thomas -- have used
Headliner's groundbreaking platform to engage millions of new fans on Facebook,
Twitter, and MySpace, by connecting with similar artists, garnering approval to
reach out to their fans, and engaging them directly.
According to More, "Headliner levels the playing field and removes the traditional
gatekeepers. We enable artists to support each other through a collaborative
platform and bring them yet another step closer to real independence. Artists are
now able to reach new friends/fans through other artists' connections on social
networks -- the virtual 'support slot' has arrived. Our 'recommendation exchange'
gives all artists a chance reach large groups of new fans easily and authentically."
Headliner.fm introduces artists to fans with similar taste, who are more receptive
to the music because it's recommended by one of their favorite groups. Artists earn
"band bucks" when they recommend music to their fans, which grants them access to
larger fans bases for their own promotions at a fraction of the cost of
advertisements on Google, Facebook, or banners. Headliner.fm is free to use, with
several premium options available.
"Having an artist recommend another artist is like having a chef recommend a
restaurant," More said in a recent interview, "... collaborative promotion
rewards bands for their existing fan base and allows them to reach new fans in a
scalable, authentic way."
Check out Headliner's demo reel here:
Explore Headliner's innovative platform here:
Read Mashable's spotlight on Headliner here: