Headliner.fm Partners with SoundCloud, Pioneers New Model for Reaching Facebook Fans

Innovative social recommendation service Headliner.fm - the fast-growing free tool

for musicians to reach new fans and followers on Twitter, Facebook, and other social

destinations - has partnered with SoundCloud - the fast-growing audio platform - to

offer a targeted and effective new way to share music with like-minded artists'

Facebook fans.

Now, when a Headliner.fm user creates a promotion, they can easily include a

SoundCloud-supported Mp3 stream that will place their music directly in the Facebook

feed of millions of new fans. CEO and Co-Founder Mike More explains, "Our

partnership with SoundCloud allows artists to not only create promotion messages

about new releases, gigs, and events, but it also allows them to get their music

heard by millions of new Facebook fans who like similar music. This is a major step

forward for artists."

Alexander Ljung, founder and CEO of SoundCloud said: 'This partnership perfectly

demonstrates how using our API and integrating sound into existing platforms can

immediately enhance the end-user experience. We're really happy to know that artists

are now going to have the opportunity to share their music even further through this

pioneering model from Headliner FM."

Since launching in February 2010, Headliner.fm's collaborative approach to marketing

has revolutionized the way that musicians reach new fans on the social web, and it's

growing fast.  In the last month alone, over 16,000 artists reaching 40 million new

fans joined the network.

With Headliner, an artist can reach countless new fans who like similar music by

having several other artists recommend them to their fans, which is much more

effective than seeking fans out individually.  Over 50,000 artists -- ranging from

up-and-comers to stars like Maroon 5, Travie McCoy and Rob Thomas -- have used

Headliner's groundbreaking platform to engage millions of new fans on Facebook,

Twitter, and MySpace, by connecting with similar artists, garnering approval to

reach out to their fans, and engaging them directly.

According to More, "Headliner levels the playing field and removes the traditional

gatekeepers.  We enable artists to support each other through a collaborative

platform and bring them yet another step closer to real independence. Artists are

now able to reach new friends/fans through other artists' connections on social

networks -- the virtual 'support slot' has arrived. Our 'recommendation exchange'

gives all artists a chance reach large groups of new fans easily and authentically."

Headliner.fm introduces artists to fans with similar taste, who are more receptive

to the music because it's recommended by one of their favorite groups.  Artists earn

"band bucks" when they recommend music to their fans, which grants them access to

larger fans bases for their own promotions at a fraction of the cost of

advertisements on Google, Facebook, or banners. Headliner.fm is free to use, with

several premium options available.

"Having an artist recommend another artist is like having a chef recommend a

restaurant," More said in a recent interview, "... collaborative promotion

rewards bands for their existing fan base and allows them to reach new fans in a

scalable, authentic way."

Check out Headliner's demo reel here:

http://vimeo.com/9006077

Explore Headliner's innovative platform here:

http://headliner.fm/

Read Mashable's spotlight on Headliner here:

http://mashable.com/2010/07/14/headliner-fm/