Hal Leonard publishes <em> Music 3.0 A Survival Guide For Making Music In The Internet Age</em>

It's no secret that the music business has undergone a tectonic shift, and the old rules and methods for success no longer apply. Musicians need a guidebook to help them understand how the business has changed, why it will change even more, and how they can take advantage of those changes and thrive in today's music business. Music 3.0 A Survival Guide For Making Music In The Internet Age contains everything an artist needs in order to understand and succeed in today's music business environment. Music business expert Bobby Owsinski takes an in-depth look at both the old and the new music models, the current innovators and their methods, new music marketing, sales and distribution theories and techniques, and most importantly, exactly how to monetize in this new music world. There are a myriad of ways artists can use today's technology to market and distribute their music, but most musicians are aware of just a few of them. Music 3.0 explains all of the opportunities out there, and shows how to begin taking advantage of them right away. Music 3.0 also provides insights, tips and tricks from a number of top music technology gurus in areas like search engine marketing and optimization, social media public relations and artist marketing, music for video games, music publishing, upcoming technologies on the horizon, as well as several record label perspectives. But the book is for more than just musicians; the material is applicable to many types of artists¿¿¿from photographers to videographers to writers—working in any creative field. Anyone involved in the arts will benefit from Owsinski's hands-on approach and his variety of low-cost, high- and low-tech marketing, sales and promotion tips, as well as his strategies for building an audience and sustaining a career. About the Author:

Los Angeles-based music industry veteran Bobby Owsinski heads the production house Surround Associates and the content creation company 2B Media. He is the author of numerous Hal Leonard books. Visit him at http://www.bobbyowsinski.com./Bobby_Owsinski_-_books_for_your_band,_studio_and_recording.html