— Brooklyn recording studio and live venue turned to GC Pro for products and technical expertise —
WESTLAKE VILLAGE, CA, October 5, 2011 — Converse Inc. recently opened the doors to its new Brooklyn-based recording studio and live performance venue facility, Converse Rubber Tracks. A community-based studio designed to generate interest in recording among young and aspiring artists, the facility is fully outfitted with state-of-the-art equipment and instruments sourced by Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users. GC Pro also provided their technical expertise and consulted on the studio’s wish list to make sure the studio would be equipped with the right high-end recording equipment and gear, to make Rubber Tracks a true resource and opportunity for emerging musical acts. Account Manager Billy Walker from Nashville’s GC Pro location worked alongside GC Pro Affiliate program member Horacio Malvicino and Malvicino Design Group of Forest Hills, New York, who provided acoustical design and treatment for both parts of the facility.
The live room at Converse’s new Brooklyn-based recording facility, Rubber Tracks, fully outfitted with state-of-the-art equipment and instruments sourced by GC Pro.
GC Pro sourced gear for both the recording studio and the complex’s live performance venue. For the venue side, they provided a complete QSC Line Array, including QSC KLA-12, KLA-181 and K8 Loudspeakers; an Allen & Heath W316:2DX Wizard Mixer; and a full complement of cables, mics and rigging equipment. On the studio side, GC Pro supplied a vast array of products, including an Ocean Way HR3 Tri-Amplified Monitor System (designed by multi-GRAMMY® Award-winning producer/engineer Allen Sides, and for which GC Pro is the exclusive dealer); a Digidesign Pro Tools|HD2 PCIe Accel system; a Neve 1073DPA Stereo Mic Preamp; Apple Mac® Pro 6 Core Computers; plug-ins from Waves and Universal Audio; a Lynx Aurora 16 analog/digital converter; a selection of microphones from such brands as Neumann, Sterling, Royer, AKG, Shure, EV and others; and much more. Additionally, acoustical treatments and fabric-wrapped panels from Auralex® Acoustics, Inc. were employed to help control the sound in the studio. This included 15 of their ELiTE C24 ProPanels and four CT45 ProPanels.
"GC Pro really delivered for Rubber Tracks," said Brad Worrell, Studio Manager of Rubber Tracks. "We had strong ideas about what we wanted and they were really supportive of that. It was never about ‘product placement’, just about about ensuring that the studio was optimally outfitted. On the instrument side, Guitar Center went above and beyond the basics we’d initially listed. I'll never forget the day that a truck showed up with literally a pallet of Marshall amps. Being able to work day in and day out with young artists in this atmosphere is as exciting for us as it is for them and we are extremely happy with everything in Rubber Tracks supplied by GC Pro and Guitar Center."
Horacio Malvicino, Managing Director of the Malvicino Design Group, who worked closely with GC Pro and Brad Worrell, stated, “It was very special to be part of an initiative of this kind. Rubber Tracks is a great space with an outstanding location and has an incredible staff. This has been one of the most rewarding experiences that I’ve had as a studio designer and consultant in a long time. Rubber Tracks and Converse are providing invaluable help to bands that are trying to break into the music business.”
“This relationship with Rubber Tracks is the perfect opportunity for two like-minded brands to provide musicians a chance to work alongside a team of experienced engineers and create original music,” noted Richard Ash, GC Pro Business Development Manager for the Eastern Region. “We helped them put together their gear list, advising them on the types of systems they should be acquiring and getting the right monitors – that kind of thing. They had a great sense of what they needed for the project, and they turned to us to help move it to the next level. What we all ended up with is a very cool facility – just a great space for young bands to be creative.”
About Guitar Center Professional/Guitar Center
Celebrating its 10th anniversary this year, Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more.
Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting www.gcpro.com. Guitar Center is the leading United States retailer of guitars, amplifiers, percussion, keyboards and pro-audio and recording equipment. Our retail store subsidiary operates 221 Guitar Center stores across the United States. In addition, our Music & Arts division operates 101 retail stores specializing in band and orchestra instruments for sale and rental, serving teachers, band directors, college professors and students. We also are the largest direct response retailer of musical instruments and related products in the United States through our wholly owned subsidiary, Musician’s Friend, Inc., and its catalogs and owned or operated websites. More information on Guitar Center can be found by visiting the Company’s website at www.guitarcenter.com.
The Guitar Center logo is a registered trademark of Guitar Center, Inc. Other brand or product names may be trademarks of the respective companies with which they are associated.